Biz Smarts is a webinar series that provides business skills development for artists, makers, and creative entrepreneurs.

New Webinars Coming Soon, Register Today!

The webinars will be presented by Joint Development Collective
The Brand of ‘You’: Personal Branding for Artists

Thursday, September 14, 2017 | 12:00pm - 1:15pm EST.

delivered by Maria Pineros
Developing a strong, and memorable brand identity, allows you as an artist to
propel yourself and position your work within a competitive market. Through this workshop we will discuss the fundamental elements of personal branding:
  • Brand purpose and values
  • Brand experience
  • Market research
  • Unique selling proposition

Building a Successful Digital Marketing Strategy
Thursday, September 21, 2017 | 12:00pm - 1:15pm EST.
This hands-on workshop, will get you started with creating a targeted digital
marketing and content strategy to successfully promote your artistic work and achievements online. Together we will work to:
  • Define your communications goals and target audience
  • Understand the consumer journey for you to authentically connect with fans and supporters
  • Map your content strategy to strengthen your following online
  • Determine measures of success


For previously delivered webinars, visit our Archives.

For more information about Biz Smarts, please contact:

Mona Afshari, Marketing and Communications Manager, at