Marketing and Communications Coordinator

Date Posted: Oct 10, 2017
Application Deadline: Oct 27, 2017

Salary: TBD
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Organization's Field/Discipline: Business
Term: Full-time
Career Level: Intermediate

Organization Description

Informa Canada Inc.
Informa Canada is one of the largest Canadian producers and marketers of tradeshows, consumer shows and conferences serving the construction, real estate, craft, art and design markets and pop culture markets.

The Interior Design Show is Canada’s Design Fair. For one weekend each January and September, the cities of Toronto and Vancouver are filled with industry superstars, cutting-edge emerging names, design-savvy consumers and top media outlets. And for 3.5 action-packed days, the Interior Design Show shapes the design world for the year to come. IDS is more than just a fair. It is the total design experience.
 

Job Description

This is a unique opportunity to be part of a dynamic, creative team with an established brand. 

You’ll work cross-functionally with the team, internal and external stakeholders to champion the IDS brand and play a key role in growing developing creative content, marketing strategies to push the brand forward. the position involves KPI tracking and analysis and using data-driven insights to impact process and performance optimization. 

We are looking for a marketing and communications coordinator who is an innovative thinker who can help propel our marketing and social media strategy forward, staying ahead of industry trends. 

If you are an analytical thinker with strong creative sensibilities, have the ability to use data-driven insights to drive performance, balance a big-picture mindset with strong attention to detail, and you thrive in a fast-paced, ever-evolving environment, you’ll excel in this role and organization.

SOME KEY RESPONSIBILITIES INCLUDE:

Marketing 

•    Work with Show Director on creative ideas, annual themes, directions and business objectives. Evaluate new opportunities to enhance show experience while growing and retaining current show audience
•    Champion the IDS brand and develop strategies to grow the brand on a national and international level throughout the year
•    Explore new directions, new audiences, and wider demographics

Partnerships & Sponsorships 
•    Work with Show Director to attract and to develop new media partnerships 
•    Assist with creative sponsorship activation ideas to enhance show experiences (working with external vendors and agencies when applicable)

Communications

•    Assess and create a strategic communications plan for all audiences (exhibitors/ sponsors/ consumers/stakeholders)
•  Coordinate the design, development & maintenance of websites including content, site, architecture, UX and design parameters.
•   Manage and implement email marketing strategy including design, coding, and deployment while optimized across all browser platforms.
•  Develop and maintain social media channels including the creation of a content calendar, communication strategy, and analysis of engagement.

Advertising and Marketing Collateral 

•    Develop advertising schedule and work with show director to oversee and manage advertising budget
•    Negotiate media partnerships, advertising rates, and ads placement
•    Work with Show Director to create ads copy, headlines, content and direct graphic designer on final ads design
•    Coordinate production, printing, and distribution of all collateral materials including show catalog

PR/Media Relations

•    Provide information, content and visual materials to be developed for media-savvy stories
•    Oversee press kit content and distribution lists 
•    Asses networking and identification of cross-promotional opportunities and leveraged buys amongst Informa events
•    Work with PR team to leverage and build relationships with influencers

Requirements:

To succeed in this role, you

•    Possess a relevant degree, ideally with a focus on Marketing or Communications
•    Have 3-5 years of related marketing experience
•    Possess dynamic writing skills; ability to tailor messaging to varied audiences
•    Have experience working in the arts/design/cultural institutions or have a strong personal interest in these industries

Digital Skills
•    Strong computer skills including all MS Office applications (Word, Excel, PPT)
•    Familiarity with basic CMS environments, good understanding of Eloqua, AEM, HTML and CSS, Adobe products, Mobile Marketing, email marketing, Hosting/Analytics, SEO. 
•    Some graphic design and basic video editing skills are preferred
•    Experience using email marketing software/programs and best practices
•    In tune with the latest innovations and methods of digital marketing
•    Strong understanding of digital marketing, including trends, strategies, platform capabilities and metrics/analytics
•    Open to working flexible hours with ability to respond to social messages on weekends and in the evenings

Soft Skills
•    Superior communication skills; both written and oral
•    Excellent problem solving skills and resourcefulness, possessing an innate curiosity and willingness to evolve
•    Present in a professional and positive manner, with a “can do” attitude
•    Listen and communicate clearly to manage customer expectations and elevate level of customer service
•    Ask questions and probe effectively to clarify project asks and understand business needs
•    Able to flex communication style to work with varying levels of seniority, both within and outside of the organization
•    Possess a desire to keep up with evolving marketing trends through external courses and personal learning

 

How to Apply:

Interested candidates should email a resume along with a one-page letter of interest outlining why they are attracted to this position in one file to:

info@interiordesignshow.com
 
Subject line: Marketing & Communications Coordinator
 
Applications for consideration must be received by 6;00 pm, Friday, October 27th, 2017.

We thank all who apply but will respond only to those selected for an interview. 

Contact Info:

Website: www.interiordesignshow.com

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