WorkInCulture has compiled marketing tips and tools to help you with your marketing plans.

Microphone, spreading the word, marketing

Marketing Basics:


ELEARNING: Marketing
Learn the key concepts and strategies of marketing, with a particular focus on the cultural sector. This course will guide you through goal-setting, creating a strategy, and the creation of your own marketing plan.

BIZ SMARTS WEBINAR: Building Your Brand (Marketing Strategies)
with Jason Maghanoy
Building a brand is an important part of your artistic practice and the life of your organization.
From navigating your way through the media, amplifying and positioning your "voice," and maximizing social media potential to help build your brand and fill seats, Jason Maghanoy will help guide you through the steps to develop a successful content and marketing strategy for your arts organization/creative practice in today's radically changing engagement economy.
Delivered March 16, 2017

BIZ SMARTS WEBINAR: Your Art, Your Brand: Social Media & Marketing for Artists
How do you sell your work without selling out? Led by Clayton Windatt, "Your Art, Your Brand" will give you tips on creating an attractive identity for yourself and your creative work as well as finding your ‘market’ whether it’s in your region or across the sea. Learn how to use marketing tools such as social media to convince others of what you already know to be true: Your product is unique!
Delivered 2015
 
WORK SMARTS WEBINAR: Marketing your Rental Spaces
with Rob Zeidler
This webinar by ArtsBuild Ontario explored how arts and cultural organizations are finding new ways to engage with renter audiences and improve renter revenue.
Presenter Rob Zeidler, is a commercial real estate executive. His presentation focused on his process of re-purposing The Cotton Factory in Hamilton, Ontario.
Delivered November 30, 2016
QUICK TIPS: Ten Social Media Tips

 

Digital Marketing


BIZ SMARTS WEBINAR: E-Commerce for Creatives
with Kirsty Stevenson
The digital world presents unparalleled opportunities for creatives to showcase their talents, but It can be daunting with so many choices.This webinar will teach those in the creative arts how to take advantage of this incredible marketing opportunity.
Delivered March 23, 2017
 
BIZ SMARTS WEBINAR: Putting the SOCIAL in Social Media
with Sue Edworthy
Social Media - wondering if you should join the conversation? What to understand WHY social media can make a difference in promoting your work? This webinar covers the basics, and will help you see how social media can fit into your marketing strategy.
Re-delivered June 23rd, 2016

BIZ SMARTS WEBINAR: Putting the SOCIAL in Social Media 
with Sue Edworthy
Social Media - wondering if you should join the conversation? What to understand WHY social media can make a difference in promoting your work? This webinar covers the basics, and will help you see how social media can fit into your marketing strategy.
Delivered March 3rd, 2016