Digital Content Manager (1-year contract)

Date Posted: Oct 09, 2019
Application Deadline: Oct 20, 2019
Start Date: Nov 04, 2019

Salary From: 50K To 65K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Administrative
Job Type: Contract
Career Level: Intermediate

Organization Description

Toronto Symphony Orchestra
The Toronto Symphony Orchestra, now in its 98th season, is one of the largest and most attended performing arts institutions in the country. With a core ensemble of 93 musicians, 130 performances each season, and annual attendance of 270,000, the TSO plays a vital role in the city’s dynamic cultural life. Soon to celebrate its centennial, the Toronto Symphony Orchestra’s name remains synonymous with musical versatility and growth, and artistic distinction. Sir Andrew Davis serves as TSO Interim Artistic Director for the 2019/20 season, prior to the arrival of incoming Music Director Gustavo Gimeno in 2020/21. 

Job Description

Position Summary:
Reporting to the Vice-President, Marketing (soon to be Vice-President, Communications) and a member of TSO’s marketing and communications team, the Digital Content Manager plays a key role in furthering the organization’s artistic, audience development, and financial objectives through the art of digital storytelling. The primary responsibility is managing a robust and dynamic social media presence—driving earned and unearned revenue, awareness, engagement, and retention for a broad array of stakeholders. The Digital Content Manager will create (ideate, plan, write, photograph, film, edit, proofread) and post content for social media channels, TSO website, and patron emails, while also maintaining a social media content calendar.  

  1. Manage the TSO’s social media strategy, from ideation to implementation—brainstorm,  plan, write, photograph, film, edit, and proofread dynamic and engaging content for Facebook, Twitter, Instagram, and YouTube
  2. Identify emerging content opportunities and advise on methods to repurpose existing content in different ways to support earned revenue expectations and goals
  3. Maintain a social media calendar, planning posts to meet institutional priorities inclusive of all TSO activities and departments
  4. Ensure the TSO’s welcoming, inviting, and engaging voice and tone is consistent on digital platforms, including social media channels, TSO websites, and email communications 
  5. Attend performances and events (fundraising, media, community engagement) to capture and produce original writing, video, photography, social media and e-newsletter content
  6. Monitor replies and messages on social media channels, including nights and weekends
  7. Assist with developing and deploying content for paid social media campaigns
  8. Facilitate influencer events and assets as needed in collaboration with the communications team
  9. Project manage TSO’s institutional monthly storytelling email Noteworthy to share behind-the-scenes content with constituents
  10. Assist Senior Web Manager with ongoing updates serving multiple departments throughout the organization; crop and post images or edit content for the website as needed
  11. Coordinate photo and video shoots with contracted photographers and videographers, including keeping production schedule, assisting with shoot logistics, and shepherding approvals
  12. Assist the public relations team with collecting, filing, and distributing traditional media coverage of the TSO, as well as traditional media-list contact management and press release distribution
  13. Assist as a secondary resource in coordinating media interviews with musicians and guest artists; attend concerts and other institutional events to cultivate relationships with local media; monitor and escort media; distribute press materials; service image and video requests
  14. Work concert duty as required by the marketing and communications team (approximately 1–2 times per month, involving evening and weekend hours)


  1. Bachelor's degree required in journalism, communications, English, creative writing, integrated marketing, multimedia, or digital media production
  2. Two to three years of professional experience preferred
  3. Superior storytelling and copywriting capabilities to create compelling, clean copy and conduct cross-platform editing
  4. Command of video editing techniques and experience using Adobe Premiere or related video editing software
  5. Experience working with Adobe Creative Suite, Audition, Photoshop, InDesign, Google Analytics, Google GSuite, Microsoft Office
  6. Coursework or study in graphic and digital design preferred
  7. Superior interpersonal skills, detail oriented, excellent organizational and time management skills
  8. Ability to work cross-functionally, collaborating with multiple departments and stakeholders
  9. Demonstrates independent, mature judgement; conveys a professional image and attitude
  10. Ability to function at a high level of productivity in a fast-paced, high-energy environment; proven success managing many projects simultaneously
  11. Desirable: Previous experience with an arts organization and genuine interest and passion for live entertainment and classical music

Additional Info:

Working Conditions/Physical Demands:
Routine for office environment with some travel to rehearsals, concerts, and other events. The employee will be required to perform the essential functions of the job during evening and weekend concerts and/or events.

Additional Information:
The Toronto Symphony Orchestra is an equal opportunity employer and encourages all qualified individuals to apply. The TSO is committed to providing accommodations for persons with disabilities. If you require accommodation, the TSO will work with you to meet your needs.

How to Apply:

Qualified candidates should apply by submitting a cover letter, résumé, and examples of a social media campaign and self-generated video created for a social platform to with the subject “Digital Content Manager” no later than October 20, 2019. Only applicants selected for an interview will be contacted.   


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