Director of Marketing & Communications

Date Posted: Nov 22, 2022
Application Deadline: Dec 01, 2022
Start Date: Jan 09, 2023

Salary From: 60K To 70K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Administrative
Job Type: Full-time
Career Level: Upper management

Organization Description

The Musical Stage Company

The Musical Stage Company is the largest and leading charitable musical theatre company in Toronto. Established in 2004 as Acting Up Stage Company, we strive to make Canada a leader in musical theatre.
 
We believe “it’s better with music” and apply this philosophy to all of our programming on- and off-stage including our contemporary professional musical productions and concerts, our investment in Canadian writers and the development of original musicals, and through our diverse free youth programs that meaningfully connect young people to our chosen art-form.
 
Since 2004, we’ve been rewarded with rave reviews, sold-out performances, 105 Dora Award nominations, 23 Dora Awards and 19 Toronto Theatre Critics’ Awards. Our productions are timely, thought-provoking and entertaining, challenging expectations of the genre. Past productions include Blackout, Caroline, or Change, Next to Normal, Fun Home, Life After, Grey Gardens, The Wild Party, Do You Want What I Have Got? A Craigslist Cantata, Ride The Cyclone, Parade, The Light In The Piazza, and Elegies: A Song Cycle as well as our annual signature UnCovered concert at Koerner Hall. In the summer of 2022, The Musical Stage Company will be showcasing a wide array of talents in venues across the city, from outdoor stages, to historic indoor venues, and into Toronto neighbourhoods and communities through enhanced participatory events, community concerts, and cabarets. 



Job Description

The Musical Stage Company is looking to hire a personable, strategic-minded, results-driven Director of Marketing & Communications who is excited to manage and oversee our sales, communication and revenue-generating strategies. Working closely with the Co-Executive Directors, Artistic Director, and Producer & Operations Manager, the Director of Marketing & Communications will oversee all elements of marketing, communication, brand, ticketing, outreach and patron services. This full-time position will directly impact the ways we connect with our audiences and stakeholders, both current and prospective. This senior role will manage two direct-reports within the marketing department and oversee and manage a variety of contract and part-time staff members.

 

The successful candidate will be a self-starter as well as team-player who is keen to join the dynamic, small and mighty staff of a thriving musical theatre organization. Our goal is to deepen existing relationships and exceed existing stakeholders’ expectations while actively increasing our audience-base. We hope that you are enthusiastic about helping us achieve this.

The position presents a fantastic opportunity to contribute to a dynamic and growing performing arts organization while building on skills related to management, marketing and communications, and is ideal for an energetic, whip-smart individual who has a passion for people and musical theatre.

Responsibilities: 

  • Develops long-term marketing, communications and brand development plans and appropriate year-by­ year revenue targets and initiatives;

  • Develops, oversees and manages an annual communications plan, budget and strategy;

  • Oversees all audience development and growth opportunities and the marketing, public relations and outreach strategy for each program;’

  • Develops the strategy for all sales, marketing, ticketing and communications;

  • Oversees the patron experience at major productions including box office, schedule and prices, promotions and onsite experience;

  • Oversees design and creation of print, multimedia and online communications and marketing materials including promotional materials, newsletters, ads, house programmes, etc.;

  • Oversees and manages the group sales experience at productions and programs;

  • Develops and oversees the strategy for our website and social media accounts with a focus on increasing our online presence;

  • Manages graphic designers, publicists and other third-party communications staff members;

  • Manages marketing and brand coordination with partner and presenter organizations;

  • Attends performances and events, actively building in-person relationships with our attendees;

  • Manages all marketing staff and, in collaboration with the Co-Executive Director (external), sets the structure for and manages the Marketing & Development team;

Other duties as required.



Requirements:

The successful candidate will have:

  • 5 + years of experience in a comparable role in an arts related, not-for profit organization.

  • Strong leadership capabilities with the ability to work with a variety of individuals and teams across all levels of the organization.

  • Project management and organizational skills, ability to multi-task and manage multiple deadlines.

  • Skilled in developing staff abilities and motivating and inspiring them to explore innovative options and techniques.

  • Ability to inspire confidence in the Marketing team at all levels of the organization.

  • Strategic, creative and innovative thinking with problem solving skills and a constant desire to improve existing processes or develop new ones.

  • Outstanding oral and written communication skills, tact, diplomacy, the ability to clearly and effectively disseminate marketing strategies and campaigns.

  • Extensive knowledge and experience working with print, digital and social media; a solid understanding of digital marketing campaigns and social media outlets, how to utilize them effectively in all marketing strategies and to significantly increase the use and effectiveness of these outlets in all marketing campaigns.

  • Excellent interpersonal skills to work with internal teams, external communities and with various levels of stakeholders.

  • A strong passion for the performing arts with a love of musical theatre specifically.

  • The ability to thrive working both independently and as a part of a team.

  • A strong team-player approach with a “can do” attitude and willingness to be flexible and pitch-in where needed.

  • Meticulous organizational skills. 

  • Personable with integrity, credibility, sound judgment and a keen interest in The Musical Stage Company’s mission.



Additional Info:

  • Flex hours and bi-weekly 4-day work weeks when appropriate
  • Hybrid work from home/ in office
  • Evening and weekend work will be required on occasion 


How to Apply:

Please review the opportunity closely to ensure that your experience and interests are a great fit with our needs.

We encourage interested individuals to apply by December 1, 2022 at 5:30pm for consideration. Please submit applications to jobs@musicalstagecompany.com. Include your name and the position title in the subject line. Applications must be submitted as a single pdf attachment including a letter of interest and CV (maximum of 5 pages total combined). Incomplete applications will not be considered. Please, no phone calls.

Letters of interest should include the following:  why you want to work with The Musical Stage Company;  why do you think musical theatre is vital in this moment in time;  how do you envision yourself supporting our outreach to ensure inclusivity and diversity. The Musical Stage Company advocates equal opportunity for all employees and applicants for employment and is committed to diversity in the workplace. We are actively seeking submissions from candidates of all backgrounds, abilities, and ethnicities as we are committed to diversity, equity, and inclusion within this selection process. We especially encourage folx who identify as Women, gender minorities, Black, Indigenous, People of Colour, LGBTQ2S+, d/Deaf, Mad, Disabled/People with Disabilities, and/or Neurodiverse to submit. 

The Musical Stage Company sincerely thanks all applicants for their interest in this position, however only those invited for an interview will be contacted.



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