Director of Marketing and Student Admissions

Date Posted: Jun 21, 2022
Application Deadline: Jul 22, 2022
Start Date: Aug 02, 2022

Salary From: 75K To 120K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health
Organization's Field/Discipline: Business
Job's focus: Creative & Administrative
Job Type: Full-time
Career Level: Upper management

Organization Description

CMU College of Makeup Art & Design
CMU College of Makeup Art & Design prepares professional Makeup Artits in the fields of fashion, theatre, film, specail effects makeup, prostetics, digital sculpting and creature design.

Job Description

CMU College is Canada’s leading college offering training for professional make-up artists.  With a stimulating, lively and creative atmosphere, a roster of uniquely qualified faculty and staff, and a historic downtown campus, CMU inspires students to find and follow their passion.

 If you are interested in higher education, and are looking to contribute to a leading arts college, helping to shape the future of our students and the college, here is an exciting opportunity to join CMU's senior management team.

Reporting to the President, this position is responsible for managing the college's marketing programs and for the recruitment of students.

Key responsibilities of the role include:
Development, preparation and execution of marketing and recruitment strategies, with emphasis on digital marketing initiatives.
Responsible for recruiting all international and domestic students.
Meeting with prospects and families to secure registration, including on-line info sessions and tours.
Engaging and managing agencies to execute marketing and recruiting programs such as PPC, SEO & international recruiting.
Liaising with industry partners for special programs such as BIPOC scholarships and pathways towards Bachelor Degrees.
Creating marketing materials and collateral including CMU’s website, brochures, pricelists, application forms, student contracts etc etc  
Manage direct reports;  currently the Admissions Adviser.
Understanding guidelines and procedures for OSAP loans  (OSAP certification will be required).
Work with the Manager, Student Services to ensure student tuition and kit payments are processed in a timely fashion.
Prepare enrolment tracking and lead gen reports on a weekly basis.
Support Government and stakeholder relations activities undertaken by the CEO, President and/or Advisory Board.


College or University degree/diploma
Minimum 3 years managerial experience in a marketing or student recruitment role with a track record of success.
Strong background with digital marketing (SEO, PPC, social media etc)
Experience managing outsourced marketing services & agency contracts.
Demonstrated excellence in interpersonal skills and oral and written communication
Demonstrated ability to work in an environment where a diversity of people and situations are encountered
Strong leadership skills including ability to effectively manage and delegate to staff, and collaborate with other team members
Familiarity with the Ontario Private Career College sector an asset, including prior OSAP certification.
Strong business acumen
The ideal candidate should be well organized, with excellent time management skills.
Tech-savviness is an asset; proficiency in Microsoft Office applications (Word, PowerPoint, Excel), Zoom, Hub Spot and exposure to Learning Management Systems such as Canvas.
Please submit a cover letter along with your resume to be considered for this exciting opportunity.

How to Apply:

Send resumeand coover letter to

Please Note: 


Listen to JobBoard Success Stories Podcasts and learn how to navigate work in arts and culture. 

Have a JobBoard success story you'd like to share in a podcast? Contact mona(at)
Job Post Tips
For tips on how to write or read a job post visit:
Tip 1 on salary ranges
Tip 2 on highlighted sections
Tip 3 on job benefits
Tip 4 on career levels
Tip 5 on job types
Tip 6 on location/work place 
Tip 7 on How to Apply

Looking for work? Consider volunteering. Check out DiscoveryBoard for positions. 
According to StatCan, "volunteers can make key contacts that may help them improve their performance or even lead to other employment opportunities."

Instructions to Post


JobBoard Policy