Director of Sales

Date Posted: Apr 11, 2019

Salary Range: 100K - 100K+
Province: Ontario
Region: Metro Toronto Area
City: Etobicoke
Employee Benefits: Health, Pension, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: Doesn't apply
Job's focus: Administrative
Job Type: Full-time
Career Level: Upper management

Organization Description

Solotech Inc.

Born out of the Montreal Olympics in 1976, SOLOTECH began official operations in 1977. Born with a pure passion for the profession, SOLOTECH has evolved from providing equipment rentals and sales to becoming the premier end-to-end provider of entertainment technology services.

Every SOLOTECH employee is encouraged to expand their skills and knowledge through ongoing training and development. As new technologies emerge, our employees and their talents evolve along with them, resulting in a personal pride that is reflected in our professional relationships.

Job Description

Founded over 40 years ago, Solotech is a world leader in audiovisual and entertainment technology with 13 strategic locations in Canada, the United States and Europe. Thanks to an inventory from over 300 renowned manufacturers, Solotech is the one-stop-shop for audio, video, lighting, rigging, soft goods, control and collaboration solutions & services. The company is internationally recognized for its expertise in Live Productions and Systems Integration in various markets, namely music, sports, business, culture and education. Solotech employs 1,200 professionals in its offices located in Montreal, Quebec City, Saguenay, Ottawa, Toronto, Las Vegas, Nashville, DeKalb, Los Angeles, Heywood, London and Redditch.

Find out more at:

Under the supervision of the President Sales & Integration, the incumbent will be responsible for leading and managing the Toronto Sales Team for the Sales and Integration Division, including developing and implementing strategic initiatives, and maximizing all available resources to achieve and exceed objectives within the sales plan. Through his leadership and guidance, the incumbent will participate in setting the overall direction for the development the Sales Team by motivating and directing his employees to achieve the best results, and will drive continuous process improvement. 

Key Responsibilities:

Sales Development:

  • Develop guidelines and sales strategies for the Toronto office (Sales and Integration Division) to maintain and grow the company’s market share;
  • In collaboration with management, participate in the development and implementation of the division’s business plans;
  • In collaboration with his superior, set annual sales and profitability objectives and implement an action plan;
  • Evaluate market trends and gather competitive information, identify business opportunities and trends that affect current and future sales growth;
  • Participate in providing recommendations to support and develop the division’s marketing and communication strategies;
  • Improve existing sales management tools and develop processes, reports and tools that will help the division achieve sales objectives;
  • In collaboration with his superior, review pricing strategies and sales policies;
  • Meet with representatives and potential clients and execute sales activities for major accounts;
  • Assist sales personnel with establishing client relationships and report on progress with key stakeholders;
  • In collaboration with his team, prepare various presentations and technical specifications for existing and prospective clients;
  • Ensure the effective management of the sales territories, manage and assign market sectors and/or product lines to the sales team to maximize sales revenues and meet corporate objectives;
  • Conduct regular meetings with the sales and technical support staff to identify and resolve any issues;
  • Participate in technical demonstrations of new products;
  • In collaboration with the procurement team, develop strategic alliances with various suppliers to increase our competitiveness;
  • Analyze sale results and implement appropriate solutions to resolve variances;
  • Perform a monthly review of sales objectives and presentation expenses in accordance with authorized budgets;
  • In collaboration with the finance team, optimize budget monitoring of the business unit’s projects to achieve corporate objectives;
  • Establish and maintain strong relationships with strategic partners and clients, monitor and resolve issues related to the products and services sold;
  • Work closely with the Technical Manager and his team to ensure the optimal delivery of projects sold by the sales team;
  • Ensure the successful achievement and optimization of sales, profit and market share objectives by negotiating key account agreements;
  • Promote/sell orders to existing and prospective clients through a relationship-based approach centred on presenting innovative technological solutions.

Assignment & HR:

  • Manage, support and coach employees in their daily duties;
  • Build and develop a sales team based on performance and growth targets;
  • In collaboration with the HR department, participate in the planning of the human resources and the training requirements needed for upcoming projects;
  • Participate in the hiring and integration of new employees, perform follow-up and annual reviews in collaboration with the HR department;
  • Act as a person of resource for employees in the interpretation and application of working conditions, policies, programs, and internal processes;
  • Establish and maintain accountability on all levels;
  • Maintain positive employee relations and work environment.


  • Bachelor degree in administration, marketing or any other relevant field;
  • 10 to 15 years of related experience in sales and business development and at least 8 years of experience in managing a sales team. Knowledge of the audiovisual and integration industries would be an asset;
  • Ability to set and achieve measurable and profitable results;
  • Excellent sales skills and experience in developing sales strategies and new markets;
  • Proven experience in project monitoring and change management;
  • Ability to develop and maintain strong business relationships to deal effectively with all levels of an organization;
  • Good working knowledge of Microsoft Office Suite and CRMs;
  • Ability to travel (as required);
  • Strong leadership, excellence in managing personnel, ability to develop, train, motivate and empower teams to achieve goals through teamwork;
  • Strong problem-solving and analytical skills to interpret sales performance and market trend information;
  • Excellent oral and written communication skills;
  • Extensive face-to-face customer experience and strong customer service skills;
  • Demonstrate highly competitive nature and persistence to drive results;
  • Ability to establish and leverage strong internal and external partnerships to facilitate goal achievement;
  • Ability to influence through multiple approaches, by leveraging personality/style differences and utilizing strong negotiation skills.

Additional Info:

We thank all applicants for their interest in Solotech, however, only those selected for an interview will be contacted.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Solotech is committed to accommodating applicants with disabilities throughout the hiring process. At any stage of the hiring process, the Human Resources Department will work with applicants requesting accommodation.

How to Apply:

Please send your CV to and join our team!

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