Manager, Marketing

Date Posted: Jul 21, 2021
Application Deadline: Aug 06, 2021
Start Date: Aug 30, 2021

Salary From: 60K To 65K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health, Pension, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Administrative
Job Type: Full-time
Career Level: Middle management

Organization Description

Toronto International Film Festival
TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Bell Lightbox. Our mission: To transform the way people see the world, through film. 

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.  
 
We encourage you to reflect on the land that you are on, who the traditional keepers of the land are. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.
 

Job Description

MANAGER, MARKETING
 
Reporting to the Senior Manager, Marketing, the Manager, Marketing is responsible for developing and executing e-mail marketing campaigns that support audience acquisition, development and revenue generation for five key organizational priorities: Festival, New Releases, Cinematheque, Special Events and digital TIFF Bell Lightbox.
 
RESPONSIBILITIES:
  • Develop and implement TIFF’s e-mail marketing strategy to drive revenue and ticket sales for year-round and Festival programming
  • Build and deploy e-mail campaigns with the support of Editorial, Creative, Web and IT teams
  • Build and segment targeted e-mail lists to support audience development and engagement
  • With the support of the Senior Manager, Marketing, set marketing and promotional priorities for TIFF’s e-mail and web channels, including TIFF.net and digital TIFF Bell Lightbox
  • Provide ongoing reporting and analysis of e-mail campaign performance to share audience insights and campaign learnings
  • Build and deploy audience feedback surveys for key programming initiatives
  • Work with Corporate Partnerships and Audience & Community teams to deliver cross-promotion opportunities for corporate and community partners
  • Work with Loyalty & Engagement team to identify Member and Donor acquisition opportunities and support growth strategies
  • Work with IT team to develop and execute automated e-mail campaigns


Requirements:

MINIMUM REQUIREMENTS:
  • A post-secondary degree/certificate in marketing, business, or communications (preferred)
  • 5 years of digital marketing experience with a focus on e-mail marketing, customer lifecycle, marketing automation and web analytics
  • Previous hands-on experience building and deploying multiple e-mail marketing campaigns
  • Proven success in customer growth and revenue generation campaigns
  • Previous experience preparing and presenting post-campaign metrics and insights
  • Previous experience working in an arts & culture and/or film environment is considered an asset
  • Highly proficient with Mailchimp, Google Ads & Analytics, MS Office and Survey Monkey (or equivalent platforms)
  • Able to work effectively and independently on multiple simultaneous tasks within a fast-paced environment
  • Demonstrated analytical ability to interpret data and provide recommendations and next steps
  • Proven organizational and time management skills with a strong attention to detail
  • Excellent written and oral communication skills to communicate effectively with TIFF audiences and and cross-functional teams 
  • Excellent interpersonal skills, with the ability to develop contacts, ability to impact, influence and interact with various levels within the organization 
  • Adaptable to a flexible work schedule including some evenings and weekends
  • Strong passion and interest in the film and entertainment industry


How to Apply:

HOW TO SUBMIT & APPLICATION DEADLINE:
  • All applications must be submitted online through TIFF’s Career Centre.
  • Please upload your cover letter and resumé as one PDF, before the deadline of FRIDAY, AUGUST 6, 2021.
 
CLOSING:
We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.
Candidates must be legally able to work in Canada at this time. TIFF regrets that it is unable to sponsor employment Visas.
 
Please send any questions via e-mail only to careers@tiff.net.
 
TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.
 
If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at careers@tiff.net or 416-599-8433 x2013. We strive to provide reasonable accommodations whenever requested.

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