Manager, Marketing & Communications (1-year parental leave coverage position)

Date Posted: Aug 13, 2019
Application Deadline: Aug 30, 2019
Start Date: Oct 14, 2019

Salary Range: 40K - 60K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Administrative
Job Type: Contract
Career Level: Middle management

Organization Description

The Bentway Conservancy
The Bentway, formerly known as Project: Under Gardiner, is a unique and innovative public space that will transform the vacant and forgotten area underneath Toronto’s Gardiner Expressway into a new gathering place for our city’s growing population. Stretching from Strachan Avenue to Spadina Avenue, this 1.75 km trail and series of public spaces will knit together seven neighbourhoods – Exhibition Place, Liberty Village, Niagara, Fort York Neighbourhood, Bathurst Quay, Wellington Place and CityPlace – and become a gateway to the waterfront, while providing access to important attractions and destinations – from the Molson Amphitheatre to the Rogers Centre and Harbourfront Centre. This dynamic new urban corridor will activate the community with a continuous multi-use trail providing access to year-round activities and events, including gardens, a skating rink, recreational amenities, public markets, public art, special exhibitions, festivals, theatre and musical performances and more.

Job Description

Position Type: Full-time contract (parental leave coverage position)
Dates of contract: 1 year, starting October 2019
Application Deadline: Friday, August 30, 2019
The Bentway Conservancy is seeking an experienced, nimble, and creative professional to lead the planning, coordination, delivery, monitoring and evaluation of The Bentway’s communications and marketing efforts. The successful candidate will develop and execute a strategy to raise the profile of the project, increase attendance at events, engage communities and neighbours, support fundraising efforts, and more.
The Manager will report to the Co-Executive Director and manage 1 full-time Designer & Marketing Coordinator as well as other contract and part-time staff as needed. They will use their expertise in communications strategy, digital communications and social media, media relations and PR, event marketing, and project management to help drive The Bentway’s success.


  • Lead the Marketing and Communications department, reporting to Board and senior leadership and managing all full-time and part-time staff, including the Designer and Marketing Coordinator, interns, and volunteers, as needed;
  • Provide communications, marketing and digital media advice to The Bentway and staff, in support of the overall vision and objectives of the organization;
  • Manage and oversee the Marketing & Communications budget, ensuring the department is fiscally responsible by tracking expenses, quarterly forecasting, etc.;
  • Lead the development of general communications strategies and supporting materials;
  • Advise and build the capacity of staff/Board to become effective spokespeople;
  • Develop communications guidelines/processes, including style guides;
  • Manage the creation/execution of a community stewardship and engagement plan; liaise with local BIAs, residents associations, and community organizations;
  • Ensure that all communications reflects the values of diversity and openness, and the operating principles of the organization.
 Digital Communications
  • Provide strategic vision and planning for all digital communications, including website, email, social media and others;
  • Manage the work of the Designer & Marketing Coordinator, working collaboratively to create digital campaigns and content calendars, maintain/update website, update/monitor social media platforms, etc.
Media Relations and PR
  • Advise on strategic approaches to media relations and PR;
  • Work with external consultants to develop PR campaigns, prepare and circulate news releases, develop relationships with press contacts, track media coverage, etc.;
  • Contribute to resolving issues and crisis communications strategies when needed.
Campaigns, Collateral, Documentation, and Publications
  • Work with creative agencies and consultants to create exciting advertising campaigns that drive traffic to events and increase the profile of The Bentway;
  • Work with staff and external consultants to create and deliver collateral (ex. signage, postcards, brochures, programmes, annual report, etc.) on time and on budget; 
  • Commission photographers, videographers and others to document events.


  • A minimum of five years professional practice in Marketing, Communications, Media Relations, and/or PR with an emphasis on arts, culture, festivals/ events, entertainment, and/or leisure;
  • Experience leading multi-channel marketing campaigns;
  • Ability to use innovative strategies to increase public engagement;
  • Experience using digital tools to increase awareness, visibility, and event attendance
  • Success working with diverse stakeholders and developing communications strategies which reach out to multiple “publics”;
  • Experience working with consultants and external vendors to articulate goals, ensure projects meet deadlines, and complete work on budget;
  • Strong written and verbal communication skills;
  • Strong project, budget, and time management skills;
  • Ability to be flexible and nimble, and to respond to opportunity, develop systems and strategy while also providing hands on communications support;
  • Ability to work collaboratively and bring a creative and innovative approach;
  • Experience with any of the following is considered an asset: digital / social media management tools (e.g. Wordpress, Hootsuite, Mailchimp); web and design tools (e.g. HTML/CSS, Photoshop, InDesign, Illustrator, etc.);
  • Ability to work evenings and weekends, as needed.

Additional Info:

The Bentway is an equal opportunity employer and is committed to diversity and inclusiveness in all its work. We work proactively to be fair and equitable in practice and to build diversity into our teams, creative communities, programs and services.

In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to the Bentway Conservancy.


How to Apply:

Please respond with a cover letter outlining the qualifications and experience you would bring to the position, your salary expectations and a resume. Incomplete submissions will not be considered.

Applications will be received in confidence by email (preferred) or mail only and should be forwarded to:

By email (preferred): (please note your name & job title in email subject line)
By mail:
ATTN: Human Resources, The Bentway Conservancy – Manager, Marketing and Communications
370 Queens Quay W., Suite 113
Toronto, ON M5V 3J3
All email submissions will receive an automated message confirming receipt. No phone calls please. We thank all applicants, however only those being considered for an interview will be contacted directly.

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