Marketing & Communications

Date Posted: Jan 06, 2020
Application Deadline: Feb 02, 2020
Start Date: Feb 17, 2020

Salary From: 45K To 50K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Creative & Administrative
Job Type: Full-time
Career Level: Doesn’t apply

Organization Description

Why Not Theatre
A 12-year-old non-profit theatre company based in Toronto, with an international scope. Our work is inventive, cross-cultural, and reflects our passion for the exploration of difference. We challenge the status quo by examining what stories are being told and who is telling them. More than just a theatre company, we develop creative strategies to build a healthier and stronger arts ecology. We MAKE and tour critically-acclaimed and award-winning new work, SHARE resources with other companies and artists to produce and tour their work, and PROVOKE change through new producing models and the presentation of work for new audiences. We are led by a core team of Founding Artistic Director Ravi Jain, Managing Director Owais Lightwala, and Executive Producer Kelly Read.

Job Description

As we continue to grow and expand our impact, we are looking to bring on a full-time person to lead Marketing & Communications to help us tell the story of our  work, reporting to the Managing Director and the core leadership team of Why Not Theatre.

You would be responsible for:

    • creating compelling company and project marketing strategies
    • leading copywriting for print and digital materials, ensuring brand and story consistency 
    • leading publicity strategies and press coordination
    • developing and managing centralized marketing activity calendars
    • creating and posting website content updates
    • planning and executing engaging social media marketing (Facebook, Twitter, Instagram)
    • monitoring web and social analytics
    • designing and coordinating all newsletters
    • maintaining and organizing member mailing lists
    • designing beautiful and eye-catching graphic materials like show programs, fundraising proposals, pitch brochures, assets for social media, posters, flyers
    • working with external partners to review and approve marketing materials for all projects
    • coordinating promotional video shoots and providing creative direction for videographers/editors 
    • creating basic video content for short trailers and web
    • developing and executing central outreach strategy with community partners
    • maintaining community/niche outreach lists
    • assisting  producers with ticket sales strategies and outreach
    • managing opening night and complimentary ticket outreach lists
    • designing, conducting, and analyzing audience surveys


You are someone who:
  • is sharp and a quick learner
  • has a passion for theatre and performing arts
  • is digitally savvy and operates well in a paperless environment with tools like Google Drive, Slack, Asana, etc.
  • enjoys collaborating closely with a team
  • has an eye for design and can provide creative direction for everything from show trailers to annual reports
  • is articulate, with a knack for storytelling, both oral and written
  • has a solid knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • have experience using platforms like Mailchimp (newsletter), Wordpress (website CMS), Hootsuite (social media content manager), Google Analytics (web traffic management)
  • subscribes to the use of the Oxford Comma

Additional Info:

How much time will it take?
A permanent full-time position, approx 40 hours per week, flexible hours between Mon-Fri 10-6pm; specific schedule to be mutually agreed upon.

How much will it pay?
$45-50,000 CAD annually plus health benefits, minimum of 2 and up to 4 weeks paid vacation time, and support for Professional Development activities in related courses of study

How to Apply:

In order to apply, please send us:
  • your resumé (1 - 2 pages)
  • a cover letter - tell us about why you would be a good fit for this role, please specify what skills you feel you have, and what skills  you don’t. We don’t expect the candidate to be an expert in every area listed above - we care about attitude over aptitude. We’d also love to know if you have other skills or talents like speaking other languages. Lasty, let us know if you’ve seen any Why Not plays and what you thought of them. 
  • a portfolio in pdf format of 3-5 samples of marketing/design materials you’ve created
  • AND/OR A short video/demo reel of graphic/video/digital materials you have created or were involved in the creation of. 

Send your submissions, as one combined pdf to us at by 11:59pm on Sun Feb 2nd, 2020

As a company that values diversity of backgrounds, cultures, and perspectives in our team, we highly encourage candidates from diverse backgrounds and different abilities to self-identify when applying. We will aim to accommodate accessibility requests for candidates taking part in all aspects of the selection process.


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