Marketing and Communications Manager

Date Posted: Jun 29, 2020
Application Deadline: Jul 31, 2020
Start Date: Aug 17, 2020

Salary From: 50K To 50K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Creative & Administrative
Job Type: Full-time
Career Level: Intermediate

Organization Description

Tapestry Opera
Tapestry Opera is a professional theatre and opera producer that is Canada’s most prolific and rigorous commissioner and producer of new opera works. We are driven to not only cultivate new works, but to cultivate new works and performance practices that positively evolve the genre, tapping into vital and relevant stories and diverse musical traditions as part of our mandate. We are the leading opera company in Canada in performing works by women and artists from diverse background and believe strongly in progressively reflecting and engaging the world we live in through our works and throughout all of our organizational activities.  
Creation begins with multiple collaborations at the Composer-Librettist Laboratory (LibLab), where eight writers and composers are introduced and produce sixteen opera shorts under intense conditions. Successful partnerships may result in commissioning new full length works by Tapestry or by other producers. Evolution exists not only in the content and style of the music and text, but also in performance practice. Tapestry Explorations (Tap:Ex) is Canada’s premiere program for the evolution and advancement of opera performance practice and seeks inspiration from other art forms in both art and popular streams.
Recent innovations in performance have included Tap:Ex Forbidden combining Persian Classical Music, rap, and opera; The Overcoat: a musical tailoring featuring fully choreographed physical theatre by opera singers; and Tables Turned, synthesizing classic film, live virtuosic percussion, and extended technique soprano singing accompanied by film and turntables. Tapestry productions have been nominated for 27 Dora Mavor Moore awards in the last two seasons, garnering 8 wins.

Job Description

Tapestry Opera is seeking a talented, savvy communicator to join our team! This is a brand-new position!

Tapestry Opera is an award-winning independent opera producer known for innovative and progressive practices in developing and producing opera, currently celebrating its 40th anniversary season. Our team consists of FIVE full-time staff and has recently restructured in order to open up a SIXTH position as the company expands. We value collaboration and rigour in developing and producing new works as much as we do collaboration in our administrative work. The company culture onstage and off is one that welcomes new ideas, strives to evolve, and cultivates new practices. As North America’s most prolific commissioner of new operatic work, we tap into vital and relevant stories and diverse musical traditions as part of our mandate. We are the leading opera company in Canada in performing works by women and artists from diverse backgrounds and believe strongly in progressively reflecting and engaging the world we live in through our works and throughout all of our organizational activities.  

Recently, we have dealt with the COVID crisis by guaranteeing all artists fees, pivoting to livestreaming and remote collaboration, and launching a 2020-2021 season “Immune to Cancellation”. 

The Marketing and Communications Manager will develop and execute the communications, marketing, and promotions of Tapestry Opera’s brand, seasons, and individual shows. We are looking for both a strategic thinker and a hands-on executor who is ready to complement the growth of the brand and become a leader in our innovative, dynamic organization. We’re a highly collaborative team, and this role would work closely with the General Director, Executive Director, Manager of External Relations, and the Manager of Patron Engagement to ensure consistency of tone and message across platforms. 

We are committed to equity and justice in hiring and specifically encourage people from communities of colour, LGBTQ2S, Indigenous, disabled, and other equity-seeking communities to apply

What you will do:

This is a comprehensive but not exhaustive list, in which there is room for growth in particular areas of interest to the applicant. As with any small organization, additional duties as required, within reason and subject to discussion.


Communications and Marketing:

  • Develop marketing and communications strategies for all events, productions, video releases

  • Ensure all communications further strategic goals, adhere to overall communications and branding plan, and represent Tapestry in tone and content

  • Ensure a unified image and approach to written communications is used for all Tapestry external correspondence: (newsletters, press releases, information packages, etc.), in collaboration with the Manager of External Relations, Executive Director, and Artistic Director.

  • Develop and oversee Communications Calendar, integrating social media, email, and direct mail appeals, in conjunction with the Patron Engagement Manager, Executive Director, and Artistic Director

  • Research target audiences and collaboratively develop imaging and key messages for Tapestry’s marketing materials. 

  • Write/edit all marketing copy; work with Patron Engagement Manager to develop donor copy

  • Design and create season brochure, production one-pagers, poster copy, with support from the General Director and Executive Director.

  • Manage marketing collateral creation timelines, including video 

  • Develop and execute social media strategy as part of overall Marketing Plan, including daily and weekly posts on all social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc)

Promotion and Productions:

  • Optimize Tapestry’s SEO and promote YouTube, Instagram, Facebook, Twitter, and LinkedIn channels

  • Manage and track expenses for Tapestry’s annual Marketing budget.

  • Together with Tapestry staff, achieve budget targets for ticket sales and subscriptions

  • Identify advertising opportunities and facilitate listings and ad purchases. 

  • Ensure that marketing materials are documented and/or archived as necessary. 

  • Find  cross promotional partnerships for Tapestry events and arrange for reciprocal marketing where possible (flyer & list exchanges, e-blasts, website presence, etc.). 

  • Act as key contact for Tapestry’s contracted Public Relations firm. 

  • Assist with coordination of media bookings, media kits and interview requests. 

  • Write news releases either in collaboration with contracted Public Relations firms or on behalf of Tapestry (where outside of the PR firm contract) and assist or take the lead on media distribution and follow-up.

  • Be available for Tapestry shows, as required for press and donor/sponsor liaison.


  • Ensure website information is up-to-date and reflective of current organization and activities, including planning ahead for release of new materials and website support for all activities

  • Develop web analytics, maintain necessary codes and api keys to generate custom analytics and use Excel tools to create infographic enhanced reports on web analytics.


Things that matter:

  • We make art that is socially engaged - you have an understanding or lived experience of principles of equity and anti-oppression, and/or are interested in and open to the process of learning

  • You have relevant experience in Marketing & Communications (minimum 1-3 years professional experience preferred), with a track record of success.

  • You have exceptional writing and communication skills.

  • You are analytical and tuned in to new marketing trends.

  • You have proficiency with Google Suite, Microsoft Office, Wordpress, and basic design skills (familiarity with one or more of the following preferred: InDesign, Publisher, Photoshop, Illustrator, etc.). 

  • You have an interest in, and understanding of, the arts - knowledge of opera an asset.

  • You see challenge as an opportunity

  • You are looking for work you’ll love. We do this because we love the work, and we like each other.

Additional Info:

What we Offer:

  • Comprehensive health benefits

  • Flexibility with hours, work-from-home days

  • Casual working environment

  • Unlimited vacation and paid time off 

  • Open, transparent, and communicative office culture

  • Professional development opportunities

  • Office located in a bright, beautiful heritage building in the Distillery Historic District.

  • Your expertise is valued and trusted, and you will have real input into decision-making

  • Tickets to all Tapestry productions.

How to Apply:

If this sounds like something that you could love, we’d like to hear from you.

Checklist:  Please include as one complete pdf file, in this order: 

    • Cover letter (hint, research the company) on why you’d like to work for Tapestry and why you think you’d make and excellent candidate for this role.

    • Up-to-date resume.


If you are invited for an interview, please bring two writing samples and two references that we can contact by phone and/or email. 

Email with your pdf attachment and include Marketing and Communications Manager in the subject line.

We look forward to meeting you!

COVID-19 Resources
There are many supports and financial relief for artists, creatives, and cultural workers at this time. You can find them on our FYI page.


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