The Bentway - Marketing and Communications Coordinator

Date Posted: Jan 10, 2019
Application Deadline: Jan 25, 2019
Start Date: Feb 18, 2019

Salary: Commensurate with experience
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Administrative
Job Type: Contract
Career Level: Intermediate

Organization Description

The Bentway Conservancy
The Bentway, formerly known as Project: Under Gardiner, is a unique and innovative public space that will transform the vacant and forgotten area underneath Toronto’s Gardiner Expressway into a new gathering place for our city’s growing population. Stretching from Strachan Avenue to Spadina Avenue, this 1.75 km trail and series of public spaces will knit together seven neighbourhoods – Exhibition Place, Liberty Village, Niagara, Fort York Neighbourhood, Bathurst Quay, Wellington Place and CityPlace – and become a gateway to the waterfront, while providing access to important attractions and destinations – from the Molson Amphitheatre to the Rogers Centre and Harbourfront Centre. This dynamic new urban corridor will activate the community with a continuous multi-use trail providing access to year-round activities and events, including gardens, a skating rink, recreational amenities, public markets, public art, special exhibitions, festivals, theatre and musical performances and more.

Job Description

The Bentway’s Communications and Marketing Coordinator is an essential part of The Bentway team, supporting the Manager of Communications on internal and external communications planning and execution. The Coordinator helps to raise the visibility of the organization, solidify brand recognition, grow audiences and attendance, and effectively communicate to stakeholders.
The Coordinator is responsible for digital campaign planning and execution with an emphasis on social media. They contribute to media planning and buying, creative campaign direction and ideation, documentation and archiving, communications system implementation, reporting and analytics, and public engagement. The Coordinator also offers administrative support to the Manager of Communications.
The Coordinator is a key liaison between The Bentway’s audiences and the organization and an important brand ambassador. As such, the Coordinator should have a passion for art and events in public space and an understanding of The Bentway’s unique role within this ecosystem.

Digital and Online
  • Develop and manage all Bentway social media channels including Facebook, Twitter, and Instagram on a daily basis.
  • Provide reporting and analytics on individual campaigns and overall performance for sponsors, donor reports, and other key stakeholders.
  • Work with The Bentway staff team to maintain consistent messaging.
  • Develop and implement promotional and advertising campaigns/promotions to support the success of Bentway produced events.
  • Provide live coverage at specific Bentway produced events.
  • Keep abreast of social media trends and best practices, and implement them into online plans, where applicable.
  • Provide support to the Manager of Communications on maintenance and maximization of The Bentway website.
  • Help to identify new online tools and systems, including fundraising systems, ticketing platforms, and more.
  • Monitor web traffic and trends through Google Analytics, and optimize web content for SEO and organic growth.
  • Initiate, run, and optimize Google Adwords campaigns
  • Support the creation of bi-weekly eblasts.
  • Ensure sponsors and partners are credited properly across all platforms.
  • Graphic Design: support the creation of online graphics, including social, advertising, and web; contribute to design of print materials, when needed; assist with external presentations and packages, and internal reports.
  • Multi-media resources: maintain database of all online assets and deliver them to external parties as requested (logos, images, audio and video files, custom artwork).
  • Research:  Assist the Manger of Communications in researching and maintaining contact with new promotional and media partners.
  • Promotional partnerships: connect with partners on approvals and follow ups associated with logo placement on-site and in paid advertising, coordinate partners’ involvement in cross promotional/media activities.
  • Facilitate the implementation of digital cross-promotions with other arts and culture organizations.
  • Liaise with media, community partners, artists and staff to deliver video and photo content.
  • Support administrative duties including invoice processing, budgeting, and more, as needed.
  • Undertake special projects and duties as requested by the Manager of Communications.
  • Provide support on event days.


  • Post-secondary education with relevant digital and online work experience.
  • Demonstrated understanding of interactive marketing and social media outlets.
  • Experience managing and optimizing social media accounts and with social media scheduling and listening tools (i.e. Hootsuite, etc.) 
  • Experience with Facebook Business manager, Facebook Ads manager, Facebook Insights.
  • Experience using Google Analytics and Google Adwords (especially with Google AdWords Grants) including launching and optimizing Google AdWords campaigns.
  • Proficiency with design software, such as Photoshop, InDesign, Illustrator, etc.
  • Experience in web design and production with a sound understanding of HTML, CSS/JavaScript considered an asset.
  • Experience using Wordpress.
  • Proficiency with video and video editing software.
  • Strong photography skills are an asset.
  • Passion for arts and culture in Toronto.
  • Proven ability to multi-task and work under tight timelines.
  • Exceptional communication and writing skills.
  • Demonstrated ability to work effectively both independently and in a team setting.
  • Excellent project management skills and attention to detail.
  • Ability to work nights and weekends, as required.
  • Eagerness to support events however needed.

Additional Info:

Lieu time will available

How to Apply:

Please send your resume and cover letter to with the subject “Marketing and Communications Coordinator.” No late or incomplete applications (missing a resume or cover letter) will be accepted.

No phone calls please. We thank you all applicants for their interest, but only those selected for an interview will be contacted.