Web Manager

Date Posted: Jun 22, 2022
Application Deadline: Jul 11, 2022
Start Date: Aug 08, 2022

Salary From: 50K To 60K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health, Pension, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Creative & Administrative
Job Type: Full-time
Career Level: Middle management

Organization Description

Toronto Symphony Orchestra
Founded in 1922, the Toronto Symphony Orchestra is one of Canada’s major cultural institutions and among the top orchestras in the world. Under the leadership of Music Director, Gustavo Gimeno, the TSO is committed to innovative programming and showcases a roster of distinguished guest artists and conductors. In addition to performances, the TSO serves the community with one of the largest music education and engagement programs in Canada, connecting students throughout Ontario with curriculum based programming.

Job Description

Web Manager

Department: Marketing and Communications

Status: Full-time, permanent

Salary Range: $50,000 - $60,000 per annum

100% company paid benefits upon successful completion of the 3-month probation period.

Company-paid pension contributions after 1 year of employment

Position Summary:  

  • The Web Manager’s primary purpose is to ensure the operational excellence of the Toronto Symphony Orchestra’s (TSO’s) digital and web presence, including day-to-day website management, driving website optimization and improvements, and ensuring that the website user experience is modern, effective, efficient, and aligned with TSO brand standards
  • The Web Manager also facilitates the creation and deployment of patron-facing sales and informational email communications

Key Responsibilities:


  • Drive strategy and priorities for website improvements, including defining technical requirements, SEO, sitemap, and user experience
  • Serve as primary contact with external digital agencies on matters related to TSO.CA 

  • Maintain content in all sections of TSO.CA, including event information, ticket and subscription sales pathways, Development, Education, Patron Services, Artistic, and Orchestra content, etc. to ensure an optimal web experience for patrons, donors, and other stakeholders

Collaboration & Troubleshooting: 

  • Work closely with the Manager of Ticketing Operations and serve as the primary liaison with our web development agency to ensure a seamless user experience for ticket buyers and subscribers
  • Manage the layout of new and existing pages within the content management system

  • Build, test, and deploy all Marketing, Communications, and Patron Services emails using Wordfly, to generate sales and/or serve as a key source of information for patrons and other stakeholders

  • Report on web, social, and email analytics; advise on data-driven strategies to optimize these channels

  • The Web Manager serves as a resource for CASL regulations and best practices as it pertains to marketing, sales, and patron communication emails

  • The Web Manager is a resource to the full staff, maintaining a collection of resources on web accessibility and best practices, and provides occasional training when warranted



  • Onboard and train internal stakeholders on the content management system

  • The Web Manager ensures that the appropriate members of all departments are trained on Wordfly, to best assist with email communications and website updates

  • The Web Manager works with the Patron Services team to relay regulations surrounding transparency in email marketing, providing training when warranted



Specific skills Require: 

  • Proficient in web languages including HTML, CSS, and JavaScript
  • Well-versed in the use of content management systems; an existing familiarity with the SilverStripe content management system is an asset
  • Skilled user of email-marketing solutions; experience with Wordfly is an asset

  • Good working knowledge of web and social metrics, including GA4

  • A working understanding of web-accessibility principles

  • Experience working with online ticketing systems, particularly Tessitura, is an asset

Additional Info:

Working Conditions/Physical Demands:

Routine for office environment though some activity takes place at rehearsals, concerts, and special events. The employee will be required to perform the essential functions of the job during some evening and weekend concerts and/or events. The majority of the TSO’s concerts take place in Roy Thomson Hall.

The TSO is currently working in a hybrid model of in-office and remote work. As TSO continues to evaluate the situation, the balance of time in the office and remote work is guided by departmental needs determined by the VP.

The Toronto Symphony Orchestra is committed to having a workforce that is reflective of the diversity of the City of Toronto and strongly encourages applications from all qualified individuals, especially those who can provide different perspectives and contribute to the further diversification of ideas.

The TSO is committed to providing accommodations for persons with disabilities. If you require accommodation, the TSO will work with you to meet your needs.

About the TSO:

One of Canada’s most respected arts organizations, the Toronto Symphony Orchestra (TSO) has played a vital role in the city’s dynamic cultural life for 100 years. Music Director Gustavo Gimeno brings an expansive artistic vision, intellectual curiosity, and sense of adventure to programming the 93-musician Orchestra. The TSO is committed to serving local and national communities through vibrant performances, extensive educational activities, and impactful community relationships. It has a notable recording and broadcast history and has been celebrated internationally during its many tours. Toronto’s iconic Roy Thomson Hall is the TSO’s home, drawing patrons from around the world. The Toronto Symphony Orchestra’s name remains synonymous with musical versatility and growth, and artistic distinction.

How to Apply:

Qualified candidates should apply by submitting a cover letter, and résumé, to Esther Lee, Director of Human Resources at elee@tso.ca with the subject “Web Manager” no later than 5 pm on Monday, July 11th, 2022.  The TSO thanks all applicants but only those selected for an interview will be contacted.

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