Website Redesign - Request for Proposal

Date Posted: Nov 19, 2020
Application Deadline: Dec 01, 2020
Start Date: Dec 01, 2020

Salary From: 15k To 15k
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: N/A
Organization's Field/Discipline: The Arts
Job's focus: Creative & Administrative
Job Type: Requests for Proposals
Career Level: Doesn’t apply

Organization Description

Wavelength Music Arts Projects

Wavelength Music Arts Projects is a professional not-for-profit arts organization, dedicated to championing original, emerging musical artists and local music culture, creating opportunities and building community through inclusive, diversely curated live experiences.

Job Description

Request for Proposal – Website Redesign

Wavelength Music is looking for design and development services to update its website:
Download the RFP here.

RFP announced: November 19, 2020
Responses due: December 1, 2020
Submit proposals by email to:
Aaron Dawson, General Manager:

Budget for website: maximum of $15,000 CAD
Goal for new home page refresh and launch: February 1, 2021
Goal to migrate all previous content from existing site: May 15, 2021

Project Overview

Wavelength is seeking design and development proposals to overhaul its new website:
Wavelength’s website currently holds over ten years’ worth of artist profiles, interviews, images, event listings and posters. Our first goal is a refresh of the look and feel of at least the home page, then the other pages. After that we are looking to import all of our existing content into a new site.

Current Website

Our current website exists as a customized theme (X Theme) of WordPress. We are open to changing platforms, but only if that is determined to be the best option forward. While our website does have a lot of excellent content, we would like to update the overall look and navigation. We would like to keep the existing sections:
  • Events (divided into Passport sales, Winter Festival, Summer Festival, Monthly Series and past events)
  • About Us (Staff, contributors, Board, supporters, policies, contact info)
  • Community (blog, interviews, artist directory, volunteer link, friends page)
  • Media (mostly embedded videos)

New Website

We are looking for an updated look and feel for the website, as well as simplified navigation. Some of our existing links and pages could be consolidated and the navigation cleaned up. 


  • Landing page that easily directs to all sections, displays current events and current news.
  • Keep the current sections generally: Events, About, Community, Media.
  • Clean look and layout
  • Staff able to easily update the site
  • Easy and fast navigation
  • Everything in a page visible in one page, no scrolling needed (see current home page)
  • Eventually also bring in the material from original website and digitization/archiving efforts, have it so staff can add that over time
  • Site is mobile friendly
  • Ability to track SEO, Google Analytics, keywords, metrics, FB pixels, etc
  • Ability to add future sections (eg. Incubator) or sub-sections (eg. adding History page to About page)
  • Mailchimp integration or newsletter signup
  • Https security
  • Embedded Spotify playlists, YouTube videos.
  • Make action items more obvious & easy to find (eg. newsletter sign-up, artist submission, online store)
  • Would like to maintain our current newsletter signup link, artist submission link and music link to Spotify
  • We currently sell products online. This RFP does not cover our e-commerce functionality, which will currently be hosted on a separate platform, but the promotional site must connect.
  • This project is work for hire. We require the ability to be provided with full access and ownership to the code, creative, and all media included.

Things to Avoid 

  • No redundant pages or multiple versions of links (see current events landing page)
  • Sliders or carousels of images
  • Auto-playing of music or videos
  • Loading or opening animations
  • No proprietary plugins/software that only the developer can update or use 
  • Flash


  • Large amount of data (images, posts) to move
  • Not sure if we’re locked into using WordPress or how viable it is to move to another platform
  • Staff are tech savvy but not coders or developers
  • Current third-party plugins and add-ons existing on the site


Experienced WordPress developer (see "How to Apply" section below for submission requirements)

How to Apply:


RFP announced: November 16, 2020
Responses due: December 1, 2020
Goal for new home page refresh and launch: February 1, 2021
Goal to migrate all previous content from existing site: May 15, 2021

Budget Details

Budget for website: maximum of $15,000 CAD


Please share, in your proposal, the breakdown of costs to create the promotional site, on which platform, and the complete timeframe. 
Please include the following in your proposal response:
● Overview of your company and experience
● Overview of how you will meet our objectives
● Explanation of your proposed platform
● Outline of your website design & development strategy
● Proposed website timeline from kickoff to launch
● Recent design & development examples
● References
● Any key differentiators about you?
● Pricing with any optional elements line-itemed
● Terms & conditions

Please note* Due to the high volume of applications, only successful applicants will be contacted.
Thank you for your interest in responding to this RFP with a proposal for our new website. We look forward to your response.
Questions and submissions should be sent to Aaron Dawson (email only please) before December 1, 2020:

Please Note: 


Listen to JobBoard Success Stories Podcasts and learn how to navigate work in arts and culture. 

Have a JobBoard success story you'd like to share in a podcast? Contact mona(at)


Looking for work? Consider volunteering. Check out DiscoveryBoard for positions. 
According to StatCan, "volunteers can make key contacts that may help them improve their performance or even lead to other employment opportunities."

JobBoard Policy