Part 2 - Making The Case


You’ve identified the gap that you want to address with a diversity and inclusion project. So how do you start to plan? A planning format that can be helpful is a business case. That’s a presentation or proposal given to seek support for an initiative. It’s a familiar and useful format that shows you’ve thought through all the elements that contribute to making a change successful.

It can cover the reasons, what’s being recommended, the potential impact (both the benefits and the risks) and how to determine success.

The reasons for your initiative might include why it’s important to start NOW:

  • Missed business or fundraising opportunities
  • Employee or volunteer dissatisfaction/turnover
  • Decline in creativity and innovation
  • Dwindling audience
  • Stalled succession planning
  • Damage to reputation