Part 5 - Measuring Success


Evaluation can involve both formal and informal methods (e.g. written reports and verbal briefings such as focus groups). Resources such as Survey Monkey or other online survey tools can make things easier. Using the same tools and questions at set intervals will allow you to track trends.

Feedback at or after events can be helpful by soliciting descriptive insights or impressions, although it may not make clear whether people applied what they learned and whether behaviour changed. Surveys periodically administered after events can show you whether behaviour or attitudes are changing over time, but they are not always completed, and sometimes, frankly, people give you the answer they think you want.

A good habit is to use at least two different ways to get at your measurements.

Here’s a simple grid that shows what you could track, the source of the information and what tool you could use.

Potential measures include:

Quantitative Measurement Source/Tool
Employee/Volunteer Demographics Self-Identification Survey
Recruitment, Retention, Advancement, and Attrition Human Resource Records
Diversity Training for Employees and Board Members Records
Audience Demographics Self-Identification Survey
Community demographics Statistics, Studies
Partnerships with Community Organizations Comapny Reports
Board Diversity Skills Grid


Qualitative Measurement Source/Tool
Cultural Competnecy Skills Skills Grid
Employee Engagement Survey, Interview
Impact of Diversity Training on Attitudes and Behaviours Training feedback, Surveys, Observation
Audience Satisfaction Survey, Focus Group
Community Engagement Survey, Interviews
Partnership Satisfaction Surevey, Feedback, Interviews
Board Engagement Survey, Interviews


Dig Deeper

Inclusion: Making the Case in Arts and Culture – WorkInCulture’s eLearning Modules take you through simple steps for measurement planning and techniques

Canadian Centre for Diversity and Inclusion – diversity toolkit includes section on measurement

Board Diversity Training: A Toolkit - Comprehensive document from Pillar Non-Profit Network; include self-assessment quizzes, board priority checklist, and board matrix from this well known London Ontario-based non-profit

Diversity in Governance – A toolkit for non-profit boards; considers such things as board composition matrix, mentoring roadmap, interview questions, board engagement survey; developed by Maytree Foundation.

Washington State HR – Measuring Diversity - Although designed for larger organizations, this list offers a clear set of items to measure.

Consider the following

We have:
Developed SMART goals with clear targets, timelines and measurement factors
Considered the benefits (financial, internal, social or reputational) of our initiatives in terms of return on investment
Clarified who has to know the information
Determined the information to know, both quantitative and qualitative
Clarified the source of the information, how it is being collected and when