The Growing Earned Revenue Mentoring (GERM) Program, funded by the Government of Canada, was a pilot project that launched in May 2017 to match 20 arts and heritage organizations across Ontario with a professional experienced in identifying and expanding earned revenue opportunities. 
The GERM Program helped to connect experts with professionals looking for mentorship on a range of earned revenue topics, such as membership, audience growth, space rentals, and product development. The mentoring period ran from June 1, 2017 to May 31, 2018.

Program Overview

Since the program concluded we video interviewed our participants to learn about their experience. 

In addition to interviewing participants at the Closing Event, we selected three groups from the cohort to get more detailed account of their mentoring process. Each group provided some great advice for mentors and individuals looking to be mentored.

GERM Closing Event - April 19, 2018

Interview with Betty Xie (Reel Asian International Film Festival) and mentor Michelle Yeung (The School of Toronto Dance Theatre).

Interview with Alex Glass (ArtsBuild Ontario) and mentor Leyla Razeghi.

Interview with Rylyn Lennox (DEAF CULTURE CENTRE) and mentor Amy Dennis (International Festival of Authors).

graphs, pie charts, map describing the program

Download pdf version
Learn more about who participated and the outcomes of the program.


WorkInCulture recognizes that nonprofit arts and heritage organizations are facing the challenges of reduced financial resources and are inspired to explore untapped resources and earned revenue opportunities.

Whatever the motivation, earned revenue activities have the potential to provide opportunities for experimentation, innovation, greater independence and long-term sustainability, and to further enhance the organization’s mission and impact.

For more information about the Growing Earned Revenue Mentoring (GERM) Program please contact:
Stephanie Draker, Program Manager, at

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