Marketing Coordinator

Description

Reporting to the Director of Marketing, the Marketing Coordinator will support Arts & Crafts marketing efforts and the commercial presentation of the multifaceted music company’s roster of world class artists and releases. The ideal candidate is a motivated, organized, detailed, and passionate music lover, with a creative and energetic approach to the business of music in a fast-paced and inspired environment. 

The job will be based out of our office in downtown Toronto, with the flexibility to accommodate hybrid workplace/work-from-home arrangements. This is an immediate opportunity, with applications being accepted and reviewed on a rolling basis. 

 

Responsibilities

• Support the implementation of marketing strategies, including contribution to the planning and execution of promotional efforts for Arts & Crafts new releases, catalogue releases & artist roster.
• Develop and maintain artist- & project-specific media toolkits to be distributed to and utilized by artist teams, international distribution partners, and third party agencies. 
• Maintain strong collaborative working relations between multiple entities, including artist & management teams, distribution partners, retail partners, third party agencies, and A&C project managers
• Ensure “release readiness” across the digital supply chain (e.g. editorial pitching, greenlisting, video clearances, metadata, retail links).
• Assist in identifying and securing music placement and promotion opportunities on a multitude of digital platforms; including playlisting, online media, cultural influencers, advancements in social media.
• Assist in coordination of third-party publicity, radio, advertising, event promotion, and tour marketing efforts. 
• Assist in the creation and dissemination of creative marketing assets to drive artist & project promotional efforts to all key partners. 
• Maintain company’s social media accounts, create platform-specific assets, and contribute to overall strategy.
• Contribute to graphic design and video editing efforts to create general marketing assets in support of album campaigns.
• Track promotional results and distribute project updates to key partners throughout project cycles.
• Collaborate on Direct-to-Consumer marketing initiatives, retail sales strategies, membership incentives, and more.
• General problem-solving for all aspects of releases including supply chain, digital retail, physical retail, direct-to-consumer sales, merchandising.

 

Key Competencies

• The ideal applicant is supremely organized, and has a passion for music with experience in the marketing and administration of recorded music in the current marketplace. 
• A broad knowledge of current music genres and industry trends; a working knowledge of A&C roster is an asset. 
• 2-3 years experience working with a record label or within the music industry is an asset. 
• Understanding of current technology, media advancements, and consumer trends; the ability to manage and assess analytics to identify opportunities and build marketing strategies.
• Strong understanding of the digital music landscape; including streaming platforms, social media platforms, digital marketing strategies.
• Social media savvy with a strong understanding of music marketing on all key platforms; versatility to adapt to rapid advancements in the field.
• Experience with and understanding of digital video platforms, marketing strategies and opportunities thereupon (including TikTok, Instagram, YouTube, etc).
• Working knowledge of graphic design applications, including contribution to the creation of in-house marketing assets, including digital ads.
• Ability to work with initiative in a fast paced environment with multiple concurrent priorities; to manage and work efficiently under multiple deadlines with numerous key partners.
• Excellent communication and interpersonal skills with all levels of executives, artists, managers, external partners and internal staff; the ability to work in a collaborative role with numerous stakeholders in a passionate and motivated environment. 

 

Platforms

• Adobe: Photoshop, InDesign, Premiere Pro, Illustrator
• Data & Analytics: Chartmetric, Luminate, Spotify For Artists, Apple Music for Artists
• Short Form Content: TikTok, Instagram Reels, Youtube Shorts
• Presentations using Canva  

 

ABOUT ARTS & CRAFTS

Arts & Crafts is a Toronto-based independent music and artist services company, offering expertise as a record label, music publisher, management firm, distributor, merchandiser, and event producer in Canada and internationally. For more than 20 years, Arts & Crafts has proven itself to be a leader in the Canadian independent music industry, showing a dedication to nurturing the careers of its artists and the artistic community, while continuing to evolve, innovate and show sustainability in a dramatically changing industry.

Arts & Crafts has released more than 200 albums, earning 29 JUNO Awards, 34 Polaris Music Prize short and long list nominations, two Grammy nominations, five gold records, three platinum records and many more accolades.

 

HOW TO APPLY

To apply, please send cover letter and resume to: [email protected]

Applications will be reviewed as received, and on a rolling basis.

Arts & Crafts is committed to equity, diversity and inclusion as critical values  of our company culture. We encourage applications from all qualified applicants, including women, men, and non-binary identifying, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC),  persons  from the LGBTQ2SIA+ community, and other equity-seeking groups. Accommodations are available on request for candidates taking part in all aspects of the selection process.