Marketing Associate

  • Full Time
  • Cambridge
  • On site
  • $45,000
  • Deadline: Open until filled (position may be filled before posting expiry date)
  • Posting expires: August 24, 2024

Drayton Entertainment

Description

Marketing Associate

Reports to           Director of Marketing & Development

Function              A creative, talented and well-organized individual with demonstrated experience in communications, social media, marketing (digital & traditional) and advertising, the Marketing Associate is part of a team of professionals responsible for promoting Drayton Entertainment’s live theatre productions, events, fundraisers, and brand identity to audiences across the province.

Duties and Responsibilities will be geared to the strengths of the successful candidate and may include

multiple aspects of the following:

  • Visual content creation and curation, achieved through the development and design of a diverse range of print, digital, and video promotional pieces to specifically appeal to, and engage with, a variety of publics.
  • Craft compelling and engaging written content for use in print material, email communications, our organization’s website, social media posts, and more – all to showcase our unique offerings.
  • Harness the capabilities of Drayton Entertainment’s robust theatre patron database to speak to, and connect with, specific audience segments via effective email marketing.
  • Develop and execute comprehensive traditional advertising campaigns through television, radio, and print. This is complemented by innovative digital advertising campaigns across multiple platforms, including Meta (Facebook/Instagram), Google, Spotify, and more.
  • Foster relationships with followers and fans by creating and scheduling fun and interactive content across multiple social media platforms.
  • Cultivate relationships with media outlets, journalists, bloggers, and influencers as part of a comprehensive publicity strategy including interviews, contesting, and reviews to enhance awareness and increase brand visibility.
  • Work with Creative Teams, Designers, and Artists to develop high-quality marketing content that speaks to the inherent magic of live theatre.

To apply, email your details to steven@draytonentertainment.com

For consideration, interested candidates should respond with Cover Letter & CV to: Steven Karcher, Executive Director Email: [email protected] We thank all applicants for their interest; however only those selected for an interview will be contacted.


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