Marketing Manager

Description

 

Museum of Toronto (formerly Myseum) is a not-for-profit charitable organization founded in 2014. It connects Torontonians to the city and to each other. For over a decade, we have defined how Toronto communities tell, share, and learn about our unique and ever-evolving city through our histories and aspirations for the future.

 

We are seeking a Marketing Manager to help connect audiences to stories of our city and its history through the exhibitions and programs we offer. Reporting to the Director of Marketing & Operations, and working in close collaboration with programming and digital teams, you will develop campaigns and communications that promote our exhibitions and associated programming, educational programs, fundraising activities and other public-facing activities to engage and grow the museum’s audiences online and in person.

 

Responsibilities 

• Audience-Building: Assist in the development and implementation of comprehensive strategies and audience development campaigns across web, email, social media, and through partnerships with our different communities.
• Growth & Conversion Optimization: strive for continuous improvement across all digital marketing platforms, targeting increased conversions, traffic, content views, and building an engaged online community that aligns with organizational goals.
• Content & Engagement Strategy: Develop and manage the content and calendar for social media, email campaigns, and community engagement, ensuring alignment with programs, brand, partnership, and creative objectives.
• Data & Metrics: oversee collection and analysis of marketing performance metrics and KPIs, and coordinate timely inputs from other departments to create a monthly reporting dashboard
• Agency Management: Liaise and maintain working relationships with agencies of record (PR and digital ad agency) as well as other external creative suppliers,
• Innovation & Platform Exploration: Proactively identify and adopt emerging platforms and technologies, driving continuous improvements in digital tools and tactics to stay ahead of industry trends.
• Content Partnerships: Support in the efforts to secure content distribution partnerships to increase the reach and visibility of the Museum’s digital and campaign content across relevant platforms.
• Internal Collaboration & Reporting: Serve as the audience advocate, collaborating with internal departments to ensure alignment with overall visitor goals
• Budget tracking: Support Director of Marketing & Operations with budget on by ensuring all marketing activities align with museum goals, are trackable and will provide a solid ROI.
• Audience Insights: Collaborate with the programming team to monitor and report on visitor data, capturing metrics and providing actionable insights to improve engagement and strategies.
• Brand Management: In concert with the Director of Marketing & Operations, act as an internal brand guardian, ensuring brand guidelines, tone and voice, and donor recognition standards are maintained
• Maintain an organized, searchable repository of all marketing assets on Google Drive or DAM.

Conditions of Employment

This is a full-time position with a hybrid work model. Occasional evening or weekend work can be anticipated in relation to Museum events, with a time-in-lieu system in place. Following a three-month probationary period, employees receive a health and dental benefits program.

The Museum of Toronto is an equal opportunity employer and encourages applications from qualified candidates from visible and invisible minority group members, women, Indigenous persons, persons with disabilities, persons across the spectrum of sexual orientation and gender identities and others with the skills and knowledge to productively engage with diverse communities. We are committed to hiring on merit and to removing barriers in employment policies. Reasonable accommodation for disabilities will be provided, on request, to support applicant’s participation in all aspects of the recruitment and selection process.