Manager, Marketing & Communications

  • Full Time
  • Toronto
  • Remote: hybrid or flexible
  • $60,000 – $65,000
  • Deadline: June 24, 2024
  • June 24, 2024

The Bentway Conservancy

Description

The Bentway is seeking a creative, strategic, and detail-oriented marketing and communications professional to join our team.

Reporting to the Senior Manager, Marketing and Communications, the Manager is an essential part of The Bentway team, working within the Marketing and Communications department to grow attendance and interest in our work, engage audiences, and tell the Bentway story.

The core functions of this role are: implementing multi-channel advertising plans, leading collateral development, and overseeing digital communications. This role will work closely with internal and external graphic designers, photographers, videographers, creative agencies, and freelancers to bring the marketing plan to life.

The ideal candidate is a savvy project manager, keeps on top of marketing trends, is experienced in advertising and digital marketing, and has a passion for art, city-building, and/or programming in public space.

 

key responsibilities

advertising and promotion

  • Lead the implementation of year-round, multi-channel advertising plans (out of home, transit, social media) in order to drive traffic to events and increase the profile of The Bentway
  • Project manage production of all ads, from briefing to approvals and shipping
  • Project manage production of organizational collateral – event signage, posters, postcards, brochures
  • Collaborate with external designers, videographers, creative agencies, printers, and more to produce all necessary ads and assets
  • Ensure ads and collateral are delivered on time and on budget
  • Keep abreast of marketing and advertising trends and best practices and implement them in marketing plans, where applicable

digital communications

  • Oversee freelancers in their daily work managing social media, digital content, and the website and fill-in as needed
  • Lead the e-newsletter plan, including content planning, writing, approvals, and data analysis, and CRM integration
  • Write copy for a variety of marketing and communications materials
  • With support from external vendors, act as the website lead in shaping how audiences engage with The Bentway’s online presence
  • Lead strategies for building and growing an engaged following

other

  • In collaboration with other teams, lead ticketing needs for all events;
  • Maintain up-to-date departmental budget and other team administration;
  • Support Senior Manager on public relations work as needed;
  • Occasional onsite, event-day support;
  • Other duties as assigned.

To apply, please visit thebentway.applytojobs.ca.

All applications will be reviewed by a member of the hiring team, even the cover letters! The Bentway does not use applicant tracking systems (ATS) or AI to screen applications. All questions must be sent to [email protected]. Please do not contact staff members via email or external websites.


Posted: