Corporate Partnerships Sales Manager

  • Full Time
  • Toronto
  • Remote: hybrid or flexible
  • $65,000 – $80,000

The Corporation of Massey Hall & Roy Thomson Hall

The Corporation of Massey Hall and Roy Thomson Hall is a not-for-profit charitable organization operating two of Canada’s premier concert halls. Showcasing the world’s greatest performers in all disciplines, the Halls are also prominent venues for diverse activities in the business and entertainment district of downtown Toronto.Massey Hall & Roy Thomson Hall acknowledges the original peoples of the lands on which these building now stand, the Mississaugas of the Credit First Nation. We also acknowledge the Anishinaabe, the Haudenosaunee, and the Wendat peoples who also shared these lands.


Reports To:               Director, Advancement Group

Do you have the desire to make an impact and be part of an exceptional team? Does an opportunity with two of the world’s pre-eminent concert venues interest you? Then read on!

About us

The Corporation of Massey Hall & Roy Thomson Hall is a charitable non-profit organization that owns and operates two of Canada’s most iconic concert halls. Massey Hall has successfully completed an extensive renovation and expansion of the venue, this includes a revitalized auditorium, improved amenities for both artists and patrons, and opening of new venues as part of Allied Music Centre, starting with TD Music Hall, and state-of-the-art Deane Cameron Recording Studio. Roy Thomson Hall serves as the home to the Toronto Symphony Orchestra, welcomes the Toronto International Film Festival’s red carpet gala premieres, and plays host to a dynamic array of cultural events throughout the year. The Corporation is actively engaged in Artist Development and Education & Community Outreach initiatives as an investment in the next generation of artists and audiences.

The Opportunity

The Advancement Group at Massey Hall and Roy Thomson Hall is responsible for fundraising across three revenue streams Corporate Partnerships, Philanthropy and Membership. As a key member of this collaborative team, the Corporate Partnerships Sales Manager supports the development and implementation of revenue strategies focused on selling sponsorship assets across our venues. This position demands a deep understanding of both venue sponsorship sales and sales cycles, coupled with exceptional negotiation abilities and a demonstrated history of meeting revenue objectives. The ideal candidate for this role is driven by sales and revenue targets which they pursue with a creative approach to developing innovative sponsorship packages and activations that deliver value to sponsors while enhancing the overall venue experience. An experienced sales professional with a track record of building relationships and managing sales pipelines.

Job Duties

Deliver revenue targets and business success through achievement of the following key performance indicators:

  • Revenue Growth: Direct contribution to increased sales and market share within targeted segments;
  • Pipeline Generation: Number of new leads and opportunities created within targeted segments;
  • Conversion Rates: Successfully moving leads through the sales funnel to closed deals;
  • Average Deal Size: Value and size of the opportunities in the sales pipeline;
  • Sponsor Renewal Rate: The percentage of sponsors who renew their sponsorship agreements;

Sponsor ROI: Metrics around patron engagement, impressions, and feedback

Identify and engage potential sponsors by leveraging existing contacts and brands, while building and maintaining strong relationships with key decision-makers.

Support negotiation of sponsorship agreements and contracts, ensuring favorable terms and maximizing revenue potential.

Support the development and implementation of comprehensive corporate partnership strategies tailored to each venue asset and program, creating compelling sponsorship packages that align with sponsors’ marketing objectives and target demographics.

Work with broad range of assets that include capital naming rights to year-round brand and activation opportunities.

Maintain a current sponsorship asset inventory that tracks all partnership properties and assets available to our pipeline.

Collaborate closely with internal teams, including marketing, production, and finance, to ensure seamless execution of sponsor activations.

Create annual sponsorship reporting to present to sponsors with the goal of increasing investment.

Continuously evaluate sponsorship opportunities and adjust strategies accordingly to optimize revenue generation.

Stay informed about industry trends, competitor activities, and sponsor preferences to remain competitive in the market.

Provide regular reports and updates on corporate sales performance, including revenue forecasts and pipeline status.

Attend select industry events, conferences, and networking opportunities to grow the sponsor base.

To apply, email your details to

As an equitable employer, The Corporation of Massey Hall and Roy Thomson Hall is committed to providing a safe and inclusive environment where a diverse workforce thrives. Applicants requiring accommodation at any stage of the recruitment process should contact Human Resources. The Corporation is committed to providing employment accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please submit your cover letter and resume to: [email protected] We thank all applicants for their interest in this position. Please note that only applicants granted an interview will be acknowledged. No direct emails, phone calls and/or drop-ins please.