We are very excited to share that Work in Culture has received an Ontario Creates Business Intelligence grant to explore how Ontario’s creative industries are using generative AI tools to support their business operations. We are thrilled to be working in partnership with Nordicity and AI expert and advisor Avery Swartz of Camp Tech on this new research initiative.
About the project:
Organizations in Ontario’s creative industries (film and television, book and magazine publishing, music, and interactive digital media) are frequently under pressure to accomplish more with limited resources. This project will explore the potential of generative AI tools specifically for creative industry business operations.
Through research, an online survey, and interviews, we will ask whether AI tools can alleviate the administrative and operational pressures faced by creative industry organizations. We will also identify some of the risks of using AI for administrative and analytical support.
Creative industry organizations will be able to use the insights to situate themselves within the context of their cultural media peers, and to arm themselves with a current sense of the potential risks and rewards of utilizing AI tools for administrative work.
The research initiative will take place this winter and spring, with an online survey launching this February and interviews taking place in March. We look forward to sharing more information about this project and the research outcomes. To keep updated on the project process and related activities, please sign up for our newsletter or follow us on LinkedIn, Facebook, or Instagram.
If you have any questions about the project, please contact Brianne DiAngelo, Work in Culture Marketing and Communications Manager, at [email protected].
About the partners:
Nordicity is a leading international consulting firm providing private and public sector clients with solutions for economic analysis, strategy and business, and policy and regulation across four priority sectors: arts, culture and heritage; creative industries; digital economy; and innovation. Nordicity has over four decades of research experience and has been actively engaged in the development of feasibility studies, program evaluations, industry profiles and sector strategic studies for a variety of clients in the cultural and creative industries across Canada, as well as internationally. The research team is Julie Whelan, Gaeby Abrahams and Brian Christensen.
Avery Swartz is a technology educator, author, and consultant with expertise in technology and business. She is the founder and CEO of Camp Tech, the tech workshop company that has delivered practical tech training for small businesses and charities for over a decade. Avery is the author of the book See You on the Internet: Building Your Small Business with Digital Marketing. She has hosted Microsoft’s AI Meets World podcast and frequently contributes to CTV and CBC Radio, offering insights on technology for Canadian audiences.
Work in Culture is a non-profit arts service organization that advances the careers of artists, creatives, and cultural workers from diverse lived experiences, and supports the organizations that engage them, through entrepreneurial and business skills development and innovative research.
About Ontario Creates:
Ontario Creates is an agency of the Government of Ontario that facilitates economic development, investment and collaboration in Ontario’s creative industries including the music, book, magazine, film, television and interactive digital media sectors.