Announcing a New Partnership with Substrakt on Digital Skills Training for the Arts

We’re excited to be venturing into a partnership with Substrakt, a digital agency who specialize in the arts and culture sector.

They partner with over 70 cultural organizations in Europe and North America to design and build websites and digital products that create meaningful digital experiences for their audiences. Their clients include the Aga Khan Museum, Vancouver International Film Festival, Winnipeg Symphony Orchestra, Canadian Museum of Nature, Folger Shakespeare Library, American Repertory Theatre, Shakespeare’s Globe and the National Theatre. Substrakt also provides strategic consultancy across a range of digital topics, along with practical training and support services.

Work in Culture and Substrakt logos

We’ve been chatting with the Substrakt team for a couple of years about doing some work together, not only because there’s a clear overlap in our work and values, but also because it gives us both an opportunity to share our knowledge and expertise with new audiences in the cultural sector.

“Digital skills, knowledge, and experience are key to career and business development for many of the arts and culture workers and organizations that we serve. We are very excited to be partnering with Substrakt this year to help our community prosper and grow with the support of their practical digital knowledge-sharing.”

– Brianne DiAngelo, Marketing and Communications Manager at Work in Culture

One of the key things we’ve discussed is the specific digital needs of our cultural communities, uncovering the shared challenges we see and hear from you, our community, and Substrakt’s client base.

So in the first stage of this partnership Substrakt will be bringing their digital expertise to the WIC community to provide some practical guidance for effectively managing these challenges and optimizing the impact of different digital initiatives in a series of free webinars this winter and spring!

“Our client base is increasing at quite a speed in North America, most recently with the wonderful folks at the Aga Khan Museum in Toronto, so we’re excited to be starting 2024 with a partnership that allows us to expand the support we’re offering in this market.”

– Natalie Kertes, Director of Client Engagement at Substrakt

We’re really looking forward to kick starting this partnership!

Join us each month from February to April 2024 for a WIC x Substrakt webinar series focused on practical digital skills training for the arts. Registration is open now! We’ll be sharing more information about this over the next couple weeks, but if you have any immediate questions please just drop us a line and we’ll be in touch.

Session 1: Future proofing your digital skills
Date: Wednesday, February 21, 2024
Time: 2–3 pm ET

One of the markers of a digitally mature organization is an understanding of what skills are required to deliver effective digital activity and when they are needed. This understanding is critical for future proofing the skills of your team, especially in a sector where budgets are often tight and digital teams (let alone people!) are uncommon.

In this webinar, we discussed which skills the arts sector should be aware of and prioritizing right now, and looked ahead to the skills that we anticipate being needed in the next two to five years.

Session 2: How can arts organizations improve online giving?
Date: Thursday, March 21, 2024
Time: 2–3 pm ET

Digital gift giving has significantly increased since the pandemic, with more and more donations being made online. But even as the importance of digital fundraising is widely recognized, many organizations feel they do not have the knowledge to effectively raise funds online.

In this webinar, we provided a practical guide to mapping and optimizing your online giving journey when time and resources are scarce, to help you understand how best to take effective action, no matter what stage of the journey you’re at.

Session 3: Using data to inform your content strategy
Date: Thursday, April 11, 2024
Time: 2–3 pm ET

In the arts, understanding and interpreting data is often a secondary part of a role. This is no surprise – the required skillset for many arts jobs is multifaceted and it’s uncommon to see organizations with a person let alone a team dedicated to data analysis. But any kind of strategy needs to be underpinned by facts, and data can be particularly valuable for developing your content strategy. Understanding which content is helping you to achieve your goals and why can provide you with easily actionable insight.

In this webinar, we shared some quick and easy tips to get familiar with the data at your fingertips and ensure your content is working for you and your users.

For more information, please contact:

Brianne DiAngelo
Marketing and Communications Manager
Work in Culture
[email protected]