To leverage content and increase audience reach, you have to consider the four stages of the marketing funnel: awareness, consideration, conversation, and loyalty.
This Work in Culture webinar includes critique of other brands and personalities using this marketing funnel, and discussions on how to optimize content to build online presence!
Presenter: Shinjini Sur (Shin) is a mindset architect and visual artist. She researches and practices human optimization and refines her craft through her businesses, The Great Kind and Butternutbutternut. Shin also has brand marketing experience with companies like L’Oreal and PepsiCo.