Featuring interviews with experts from the sector! Learn marketing tips and best practices from your peers on topics such as branding, audience development, social media and more.
View the full playlist on the Work in Culture YouTube channel.
Rebranding an Institution
An interview with Andrea Haughton from the Kingston Symphony Association and Brian Dodo from BMDodo Strategic Design.
Event Marketing in Seasonal Industries
An interview with Kathleen Walsh from imagineNATIVE.
Updating Your Marketing Assets/Collateral
An interview with Simge Erdogan-O’Connor of the Murney Tower Museum.
Merch and More
An interview with Tiffanie Tri of Girls+ Rock Ottawa.
Pivoting Marketing Goals During a Pandemic
An interview with Jared Davidson from the Great Canadian Theatre Company.
Integrated Marketing Campaign
An interview with Tanya Doroslovac from Crow’s Theatre.
Marketing a Production
An interview with John-Michael Scapin of the Opera Atelier.
Marketing in a Digital Space
An interview with Megan Sirett of the Kingston Canadian Film Festival.
A Journey to the New NAC Brand
An interview with Shannon Urie of the National Arts Centre.
Learn more about Marketing Masterclass and access further resources.