Marketing Masterclass Case Studies

Marketing Masterclass Case Studies

Featuring interviews with experts from the sector! Learn marketing tips and best practices from your peers on topics such as branding, audience development, social media and more.

View the full playlist on the Work in Culture YouTube channel.

Rebranding an Institution

An interview with Andrea Haughton from the Kingston Symphony Association and Brian Dodo from BMDodo Strategic Design.

Event Marketing in Seasonal Industries

An interview with Kathleen Walsh from imagineNATIVE.

Updating Your Marketing Assets/Collateral

An interview with Simge Erdogan-O’Connor of the Murney Tower Museum.

Merch and More

An interview with Tiffanie Tri of Girls+ Rock Ottawa.

Pivoting Marketing Goals During a Pandemic

An interview with Jared Davidson from the Great Canadian Theatre Company.

Integrated Marketing Campaign

An interview with Tanya Doroslovac from Crow’s Theatre.

Marketing a Production

An interview with John-Michael Scapin of the Opera Atelier.

Marketing in a Digital Space

An interview with Megan Sirett of the Kingston Canadian Film Festival.

A Journey to the New NAC Brand

An interview with Shannon Urie of the National Arts Centre.

Learn more about Marketing Masterclass and access further resources.