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is a WorkInCulture program available as an in-person workshop or online webinar that teaches individuals working in arts, culture, libraries, and heritage, skills related to business planning and entrepreneurship.
What is business planning?
It’s the process of defining the foundations of an enterprise or business for the purpose of making profits and surviving in a specific business market within a specified timeframe.
What is entrepreneurship?
 It’s the process of starting a new business or venture in order to make a profit and survive within a specific marketplace.
Example CreativeBoost Subjects:
Marketing Strategy
Financial Forecasting



Wednesday, June 12, 2019 | 1:00 pm – 2:15 pm EDT

CreativeBoost Webinar: Marketing Mix for Creatives

Presenter: Michael Martyn, BA, MBA

Marketing strategy is about much more than just a well designed ad or an effective sales pitch. This webinar aims to re-position the task of marketing from one of sales to one of educating people about the thing you are most passionate about: your creative work.

WATCH RECORDING: https://adobe.ly/2MJhUZn