Programmatic Marketing for Arts and Entertainment Course at Ryerson University

Discovery Category: Training (e.g. workshops, courses, etc.)
Start Date: Jan 13, 2020
End Date: Mar 02, 2020
Format: In-Person
Venue Name: Ryerson University
Address: 350 Victoria Street, Toronto
Cost: $365.17
Provider: The Chang School of Continuing Education
WebSite Address:


Support your creative work through entrepreneurial courses at Ryerson University.
Do you need stronger business skills in order to advance your career in the cultural sector? Ryerson University’s G. Raymond Chang School of Continuing Education offers courses that can help you build strategies to enhance your arts management, audience engagement and sponsorship, marketing, or social media promotion to support your creative work.
The Chang School’s Course Series in Arts and Entertainment Administration is suitable for arts managers, potential arts managers, and individual artists. This four-course program has been designed to equip you with entrepreneurial skills to support your creative ideas. Courses are taught by seasoned professionals who work in the cultural industry and who can help you develop the confidence to build your business. Feedback from past students is that they have immediately and successfully applied their learning into projects and employment.
The following non-credit course will be offered in evening classes on campus at Ryerson University in downtown Toronto:
Programmatic Marketing for Arts and Entertainment (19.5 hours)
A solid marketing strategy is vital to positioning your art, creative services, or arts organization. This course is designed to teach you the most up-to-date marketing techniques for cultural industries. You will learn how to price creative products and services; identify, reach, engage, and retain an audience; identify important human and financial resources; and evaluate and improve marketing efforts. Traditional marketing techniques and strategies will also be explored.
Scheduling: Mondays, 6:30–9:30 p.m., January 13–March 2, 2020
Instructor: Victoria Barber is an experienced arts marketer and producer with a demonstrated history of working on large-scale commercial productions, new Canadian content, and site-specific theatre. She is skilled in content creation, audience development, and event management, and has developed a deep understanding of both the not-for-profit and commercial theatre landscape of Toronto and Canada. Currently the Director of Marketing and Engagement for The Musical Stage Company, Victoria has worked in partnership with a variety of organizations including Mirvish Productions, The Art Gallery of Ontario, The National Arts Centre, Canadian Stage, Theatre Passe Muraille, Yonge Street Theatricals, and The Royal Conservatory. Victoria is a dedicated instructor who has also taught at Centennial College, Bravo Academy for the Performing Arts, and at Ryerson University as a guest lecturer.

How to Register:

Enrol now for Winter 2020!
Class sizes are limited, so early enrolment is encouraged. For enrolment information, visit or contact Academic Coordinator Sholem Dolgoy at

Contact Info: