Marketing Coordinator

Date Posted: Jul 22, 2021
Application Deadline: Aug 15, 2021
Start Date: Sep 26, 2021

Salary From: 40K To 45K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health, Pension, Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Administrative
Job Type: Full-time
Career Level: Intermediate

Organization Description

Toronto Symphony Orchestra
Founded in 1922, the Toronto Symphony Orchestra (TSO) is one of Canada’s major cultural institutions and among the top orchestras in the world. Under the leadership of Music Director Gustavo Gimeno, the TSO is committed to innovative programming and showcases a roster of distinguished guest artists and conductors. In addition to performances, the TSO serves the community with one of the largest music education and engagement programs in Canada, connecting students throughout Ontario with curriculum-based programming.

Job Description

Reporting to the Director of Marketing of the Toronto Symphony Orchestra (TSO), the Marketing Coordinator has direct responsibility for assisting with the execution of marketing campaigns for all TSO concerts and supporting the marketing team’s daily work processes.

Major Accountabilities & Duties
  • Support the marketing team in the execution of multi-channel single ticket and subscription campaign efforts (direct mail, email, digital, print, radio, and signage) that will help the TSO meet or exceed budgeted goals for revenue, paid attendance, and retention.
  • Support the Senior Web Manager with the building and testing of emails in our email marketing software, WordFly.
  • Oversee on-site marketing materials and signage for TSO concerts at Roy Thomson Hall.
  • Ensure all TSO concerts are included in relevant media outlets’ event listings. 
  • Represent the marketing team at various inter-departmental meetings, sharing important information that is pertinent to other departments. 
  • Coordinate the activities of, and provide service to the departmental team meetings, including maintaining meeting calendar invitations and sharing follow-up action items.
  • Administer scheduling and organization of the marketing team’s concert duty calendar. 
  • Assist with researching themes for promotional campaigns to support the creation of compelling marketing copy.
  • In collaboration with the communications department, create content to support the promotion of TSO concerts, including playlists, quizzes, and blog posts.
  • Contribute content ideas for social media campaigns in collaboration with the wider marketing and communications teams.
  • Provide some administrative support to the Vice-President, Marketing as needed.
  • Proof marketing materials.
  • Participate in concert duty as required (approximately 1-2 times per month, involving evening and weekend hours).


Requirements:

University degree required with a minimum of two (2) years experience in non-profit marketing or entertainment is preferred. The successful individual will have an understanding of multi-channel marketing campaigns, direct marketing, and customer segmentation. A passion for the arts, particularly orchestral music, is a plus.
  • Competencies in problem-solving, planning, and adaptability.
  • Strong computer proficiency required. Must have proven proficiency in G Suite, MS Word, Excel, PowerPoint, etc. 
  • Excellent interpersonal and communication skills (written and verbal), including the ability to write compelling marketing copy.
  • Ability to maintain attention to detail while working on multiple projects in a fast-paced environment.
  • Must bring new ideas to the marketing team while remaining open to others' ideas.
  • An innate desire to understand which marketing strategies are effective while trying new things in an ever-changing marketing landscape.
  • Must be highly organized and possess a strong ability to prioritize and plan work activities and use time efficiently.
  • Must be consistently at work and on time, follow instructions, respond to management direction, and solicit feedback to improve performance.


Additional Info:

The Toronto Symphony Orchestra is an equal opportunity employer and encourages all qualified individuals to apply. The TSO is committed to providing accommodations for persons with disabilities. If you require accommodation, the TSO will work with you to meet your needs.

The TSO provides a comprehensive benefits plan, a collegial work environment, and opportunities for advancement.

How to Apply:

Please email your cover letter and resume in one PDF file to Adam Matheson, Director of Marketing, at  amatheson@tso.ca with the subject line “Marketing Coordinator”. No phone calls please.

Deadline: August 15, 2021 at 11:59pm

Anticipated Start Date: Late September

The Toronto Symphony Orchestra thanks all applicants for their interest, but only those applicants selected for an interview will be contacted.



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