Senior Manager, Communications and Marketing

Date Posted: Oct 12, 2021
Application Deadline: Oct 31, 2021
Start Date: Jan 04, 2022

Salary From: 60K To 70K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health
Organization's Field/Discipline: The Arts
Job's focus: Administrative
Job Type: Contract
Career Level: Upper management

Organization Description

The Bentway Conservancy
The Bentway, formerly known as Project: Under Gardiner, is a unique and innovative public space that will transform the vacant and forgotten area underneath Toronto’s Gardiner Expressway into a new gathering place for our city’s growing population. Stretching from Strachan Avenue to Spadina Avenue, this 1.75 km trail and series of public spaces will knit together seven neighbourhoods – Exhibition Place, Liberty Village, Niagara, Fort York Neighbourhood, Bathurst Quay, Wellington Place and CityPlace – and become a gateway to the waterfront, while providing access to important attractions and destinations – from the Molson Amphitheatre to the Rogers Centre and Harbourfront Centre. This dynamic new urban corridor will activate the community with a continuous multi-use trail providing access to year-round activities and events, including gardens, a skating rink, recreational amenities, public markets, public art, special exhibitions, festivals, theatre and musical performances and more.

Job Description

The Bentway is seeking an experienced, nimble, and creative professional with experience in PR, communications, and/or marketing for a 1-year parental leave coverage contract. The Senior Manager, Communications & Marketing will lead the planning and delivery of a strategy to raise the profile of the organization as an instigator of urban transformation and a leader in public art.

Additionally, they will lead a team of 2 FT staff (a Manager, Digital Communications & Design; a Coordinator, Marketing & Engagement) alongside outside vendors (publicists, designers, creative teams, etc.), to drive attendance at The Bentway programs, engage communities and neighbours, support fundraising efforts, and more.

As a member of The Bentway’s senior team, the Senior Manager works closely with 2 Co-Executive Directors and members of the Board to deliver a promise to “ignite the urban imagination”.

This role will work standard business hours, with occasional evenings and weekends required to support Bentway events/programming. Pending COVID-related public health guidelines, this role will be required to split their time between The Bentway’s office (55 Fort York Blvd) and work-from-home (a laptop will be provided). 


PR and Media Relations

  • Work with external experts, senior volunteers, external consultants/publicists to develop PR strategies that raise the profile of The Bentway through compelling editorial coverage
  • Drive awareness of and attendance at Bentway programs through widespread earned media
  • Advise and build the capacity of senior staff and the Board to become effective spokespeople
  • Plan for and deliver on crisis communications strategies when needed
Brand and Marketing
  • Provide strategic vision and planning for all communications channels, including a focus on website, email, social media
  • Work with creative agencies and consultants to communicate brand identity; steer the creation of exciting multi-channel promotional campaigns, in order to drive traffic to events and increase the profile of The Bentway;
  • Lead staff and external consultants to produce organizational collateral (ex. signage, postcards, brochures, programmes, etc) for events, fundraising campaigns, donor packages, etc.;
  • With the Manager, oversee work of outside graphic designers, writers, printers and other freelancers and contractors to develop collateral on time and on budget.
Audience & Community Engagement
  • With the Coordinator, build and strengthen The Bentway’s relationship with its surrounding neighbourhoods, various audiences, and communities, including those that face systemic barriers to participation and engagement.
  • Cultivate a public-first approach to build opportunities for collaboration, consultation, co-creation, open dialogue, and two-way communication.
  • Steer communications, marketing and digital efforts in support of the overall vision and objectives of the organization;
  • Act as the Conservancy lead for ensuring stay-on-brand, quality, accuracy and consistency of all external communications;
  • Work closely with the Co-Executive Directors, and other members of the Senior Team, to support the long-term vision of the organization
  • Manage and oversee the departmental budget, ensuring the department is fiscally responsible by tracking expenses, quarterly forecasting, etc.
  • Supervise, coach, and support 2 FT staff in the department
  • Other duties as assigned


  • A minimum of five years professional practice in Marketing, Communications, Media Relations, and/or PR with an emphasis on arts, culture, festivals/ events, entertainment, and/or leisure;
  • Experience leading multi-channel marketing campaigns;
  • Ability to use innovative strategies to increase public engagement;
  • Experience using digital tools to increase awareness, visibility, and event attendance; • Success working with diverse stakeholders and developing communications strategies which reach out to multiple “publics”;
  • Experience working with consultants and external vendors to articulate goals, ensure projects meet deadlines, and complete work on budget;
  • Strong written and verbal communication skills; • Strong project, budget, and time management skills;
  • Ability to be flexible and nimble, and to respond to opportunity, develop systems and strategy while also providing hands on communications support;
  • Ability to work collaboratively and bring a creative and innovative approach; • Experience with any of the following is considered an asset: digital / social media management tools (e.g. Wordpress, Hootsuite, Mailchimp); web and design tools (e.g. HTML/CSS, Photoshop, InDesign, Illustrator, etc.);
  • Ability to work evenings and weekends, as needed.

Additional Info:

The Bentway is committed to fostering a positive and supportive environment that promotes equity and diversity. We invite applications from Indigenous and racialized people, people with disabilities, and people from 2SLGBTQ+ communities.

How to Apply:

Application Package Components
  • Resume (PDF format; no more than three pages)
  • Letter Of Intent (PDF format; no more than two pages), addressing the following prompts:
  1. How would you approach your work at The Bentway, and what has informed that approach
  2. Tell us about your experience and interest in connecting The Bentway’s story, brand, and impact with audiences? What do you bring to the table?
  3. What excites you about The Bentway’s work/mission?
Please send your Resume and Letter Of Intent to with the subject “Senior Manager, Communications & Marketing – [YOUR NAME].” No late or incomplete applications will be accepted.

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