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This is an intensive training program for arts and heritage professionals in Toronto, Kingston, and Ottawa who are responsible for developing a specific marketing strategy for their nonprofit arts and heritage organizations and require assistance. The training includes workshop/webinar sessions, activities, independent assignments, networking, access to local resources and experts, and more!

Interview with Sue Edworthy, Marketing and Communications Specialist

Interview with Marketing Masterclass participant, Jessica Ruano from MASC Online
Interview with Marketing Masterclass participant, Kait Allen from Modern Fuel
Interview with Marketing Masterclass participant, Alex Paton



Featuring interviews with experts from the sector! Learn marketing tips and best practices from your peers on topics such as branding, audience development, social media and more!

Andrea Haughton from the Kingston Symphony Association and Brian Dodo from BMDodo Strategic Design - Rebranding and Institution
Kathleen Walsh from imagineNATIVE - Event Marketing in Seasonal Industries
Simge Erdogan-O'Connor of the Murney Tower Museum - Updating Your Marketing Assets/Collateral
Tiffanie Tri of Girls+ Rock Ottawa - Merch and More
Jared Davidson from the Great Canadian Theatre Company - Pivoting Marketing Goals During a Pandemic
Tanya Doroslovac from Crow's Theatre - Integrated Marketing Campaign
John-Michael Scapin of the Opera Atelier - Marketing a Production
Megan Sirett of the Kingston Canadian Film Festival - Marketing in a Digital Space
Shannon Urie of the National Arts Centre - A Journey to the New NAC Brand

View the full playlist on the WorkInCulture YouTube Channel.

Aaron Brophy, Communications Manager from Polaris Music Prize 
Alejandra Paton, Head of Marketing & Design from Textile Museum of Canada 
Avalon Mohns, Marketing & Communications Coordinator from Art Starts 
Brooklyn Zalik
, Visitor Services Coordinator from Toronto Railway Museum 
Cameron Johnston, Director of Marketing and Communications from Tarragon Theatre 
Diane Pellicone, Digital Curation Coordinator from Humber Galleries 
Frann Harris, Marketing Director from Richmond Hill Arts Council 
Kate Pharoah, Marketing and Sales Coordinator from Prologue Performing Arts 
Lisa Hanratty, Graphic Design and Marketing from Richmond Hill Philharmonic Orchestra 
Lynda Longstreet, Committee member from Toronto Bell Cote Heritage Preservation 
Madison Robinson, Marketing and Communications Manager from Dance Umbrella of Ontario 
Rolla Tahir/Karen Habib, Co-founder, Artistic Director from Toronto Arab Film 
Sarahi Cardenas, Dancer, Teacher, Co-Founder from The Fifth Dance 
Solange Fermin, Dance, Film, Children's Media, Arts Administrator from C-SARN 
Stephane Potvin, Managing Artistic Director from Musikay 
Tatiana Poluch, Program & Communications Coordinator from ArtsBuild Ontario 
Aurélie Marié, Réseau Presse

Chris Johnson, Managing Editor from Arc Poetry Magazine 
Jessica Ruano, Communications Director from MASC 
Ludmylla Mar dos Reis, Co-Artistic Producer from TACTICS Ottawa 
Melissa Yuan-Innes, Writer from Hope Rises Collective 
Shaila Hanscom, Marketing and Events Coordinator from Ottawa School of Art 
Stephanie Mayville, Administrative and Communications Assistant from Ottawa Arts Council 
Patrice James, Executive Director from The Independent Filmmakers Co-operative of Ottawa Inc. 
Debbie Holdich
, Coordinator from Kingston Association of Museums, Art Galleries & Historic Sites 
Kait Allen, Executive Director from Modern Fuel Artist-Run Centre 
Karla Tynski, Program Coordinator, Beyond Classrooms Kingston
Leisa Bell
, Museum Manager from Smiths Falls Heritage House 
Nicole Daniels, Assistant Artistic Director from Skeleton Park Arts Festival 

Delivery Partners: Kingston Arts CouncilOttawa Arts Council; WorkInCulture (Toronto)
Advisory Committee: Kingston Arts CouncilOttawa Arts CouncilArtsBuild OntarioGaleries Ontario/Ontario GalleriesOntario Museums Association 

Photo of Sue Edworthy dressed in a red sweaterCurriculum Consultant and Facilitator: Sue Edworthy 

Sue Edworthy has worked in the non-profit performing arts for over twenty years. Her passion for the performing arts has led her to stints as a director, event coordinator and arts administrator and is now respected and sought after as a marketing and communications specialist. Sue is a former Board Member for TAPA, was co-chair for Artsvote 2014/2016, and spent 2 years of a seven-year stint as Vice President of The Toronto Fringe. She is a Harold Award recipient, received the 2012 and 2013 Char-PR Prize for PR, and is the 2015 recipient of the Leonard McHardy and John Harvey Award for Excellence in Arts Administration. She runs Sue Edworthy Arts Planning, a marketing, producing and strategic planning company for the Toronto arts community. Visit sueedworthy.ca for more information. 


To keep updated on the project progress and related training activities, please sign up to receive more information.  
Please note that if you are not accepted into the program finalized online content including any best practices, case studies, videos, processes and practical tools, and training content, will be shared with the arts and culture sector broadly once the program is completed in 2022. 

If you have any questions about the project please contact: 
Stephanie Draker, Program Manager at stephanie@workinculture.ca  

Funded by the Government of Canada.

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