Complete the Needs Assessment Survey
Deadline: Wednesday, April 21, 2021

About the project (2020 – 2022) 
Developing more sophisticated marketing skills to build awareness, engage audiences, and drive revenue generation continue to be a high priority for arts and heritage organizations.  

Through generous support from Canadian Heritage, WorkInCulture working closely with a curriculum consultant and marketing specialist, will develop a marketing incubator program for arts & heritage organizations that will be delivered as a blended learning experience (combining both online resources and in-person training). To design programming that suits the needs of future participants, we have created a Needs Assessment Survey. 

WorkInCulture will work in partnership with 5 other arts and heritage organizations to pilot and evaluate the program’s effectiveness. The program will be piloted concurrently in Toronto, Kingston, and Ottawa from fall 2021 to winter 2022. A total of 30 participants will be accepted into the program to receive the training and to create a marketing strategy to address a challenge or opportunity of their choosing.  Finalized online content including any best practices, case studies, videos, processes and practical tools, and training content, will be shared with the arts and culture sector broadly. 

We look forward to sharing more information about this project, when and how to apply, and the outcomes. To keep updated on the project progress and related training activities, please sign up to receive more information.  

Delivery Partners: Kingston Arts Council, Ottawa Arts Council; WorkInCulture (Toronto) 

Advisory Committee: Kingston Arts Council, Ottawa Arts Council, ArtsBuild Ontario, Ontario Association of Art Galleries, Ontario Museums Association 

 

Curriculum Consultant and Facilitator: Sue Edworthy 

Sue Edworthy has worked in the non-profit performing arts for over twenty years. Her passion for the performing arts has led her to stints as a director, event coordinator and arts administrator and is now respected and sought after as a marketing and communications specialist. Sue is a former Board Member for TAPA, was co-chair for Artsvote 2014/2016, and spent 2 years of a seven-year stint as Vice President of The Toronto Fringe. She is a Harold Award recipient, received the 2012 and 2013 Char-PR Prize for PR, and is the 2015 recipient of the Leonard McHardy and John Harvey Award for Excellence in Arts Administration. She runs Sue Edworthy Arts Planning, a marketing, producing and strategic planning company for the Toronto arts community. Visit sueedworthy.ca for more information. 

If you have any questions about the project please contact: 
Stephanie Draker, Program Manager at stephanie@workinculture.ca  

Funded by: